TAG Heuer is putting their watch-making expertise to work by creating a special edition chronograph to celebrate a very important time in history. This year marks the 100th anniversary of “The Greatest Spectacle in Racing,” and in order to celebrate it in style, TAG Heuer has created a special edition TAG Heuer Limited Edition Indy 500 Centennial Chronograph which will be presented to the winner of the Indy 500 on Sunday, May 29, 2011. This chronograph will be produced in a run of 1,000 units, each priced at $1650.
This special chronograph will feature a gray stylized dial patterned after the famed "Yard of Bricks" start/finish line of the historic Indianapolis Motor Speedway and a printed "INDY 500" logo inside the counter at 6 o’’clock. Its distinctive case back marks the 100 year anniversary of the great race. The watch’s dial is inspired by a racecar’s dashboard: a small second at 3 o’clock, a chronograph minutes counter with double hands at 9 o’clock, and a 1/10th of second counter at 6 o’clock. The date window, which is positioned at 12 o’clock, is flanked by hand-applied indexes, as well as luminescent hands and markers for optimum readability.
If you had any more skepticism as to how far Ferrari has expanded its merchandising arm, look no further than this special edition Ferrari helmet courtesy of Newmax.
Truth be told, the helmet isn’t actually for racing purposes, but more so for safety while riding two-wheeled vehicles. Yep, you read that right. Ferrari is getting involved in the dirty and grimy world of scooters, bicycles, and motorcycles by introducing a special edition Ferrari Style helmet designed by no less than fashion icon Newmax.
Ironically speaking, this particular helmet was designed as a tribute to
Ferrari’s historic Maranello tradition. Among the elements that make up this helmet include satin-finish aluminum and metalized thermoplastic details. The helmet has been dressed in a genuine leather trim with an embossed Ferrari logo providing the perfect finishing touch. Its outer shell is made from advanced thermoplastic polymer with a high gloss scratch-resistant finish while the visor is manufactured using injection molded scratch-resistant polycarbonate and offers excellent visibility in all conditions. Likewise, the helmet also comes lined with an anti-allergic and antistatic two-tone Dupont technical fabric just in case you might need it.
The whole point of this Ferrari Style Helmet by Newmax is to give consumers the feeling of Italian stallion leather on their body without actually having to buy an actual car. Together with Italian coachbuilder Pininfarina, the Italian automaker has produced countless of merchandising items, some more fit to their stature than others.
When it comes to safety, though, Ferrari doesn’t take a backseat to anybody, even if it means charging a price tag of €299, or about $420, for a motorcycle helmet.
Italian automaker Ferrari has never been bashful about its continued efforts in squeezing as many merchandising opportunities as it can all in the name of business.
Whether its a world-class theme park like Ferrari World or everyday items like mugs, keychains, and magnets, the Italian automaker has and continuous to explore every possible avenue to offer their products to the public that may not be able to afford their high-priced supercars.
One of the new products in the Ferrari catalog and one that should generate tremendous interest is the new Scuderia Ferrari World Time Watch.
Developed to be a watch that exudes both class and sportiness, the Scuderia Ferrari World Time Watch has the performance and functionality to make it a tremendous "everyday watch" suited for all individuals. The watch comes with a number of unique features, including a satin finish steel casing with underside screws, a bezel made from PVD treated steel with an accompanying Ferrari logo, an anti-reflection convex crystal, knobs made from PVD steel, a rubber band, a satin finish buckle, and water-resistant capabilities up to 5 atmospheres.
The Scuderia Ferrari World Time Watch comes in three color faces - red, yellow, and black - giving customers plenty of options to choose from. Not that one color is better than the other - all of ’em are awesome! - but it doesn’t hurt to have a choice in color, especially when you’re forking over $523.16 (shipping/customs not included) for the red and yellow-face versions and $584 for the black version. If you’re interested in the watch, it’s now available at the Ferrari Store website for a limited time only so you best be getting yours while supplies still last.
Somehow, we’ve gotten used to automakers releasing special edition bikes so it doesn’t surprise us anymore when another brand comes out with their latest two-wheeled offerings.
We’ve seen Maserati, Audi, McLaren, Range Rover, Mini, and even Shelby come out with their own bicycles in the past few months, and now German automaker Mercedes is getting ready to jump on the bandwagon. Best of all for Merc, they’re actually releasing a number of products instead of just one.
Some of the new products that have been released range from a full-suspension mountain bike to a high-end carbon fiber racing bike, to fitness bikes, and yes, even kid bikes with their own set of training wheels.
The full-suspension mountain bike weighs only 12.8 kilos and comes with a Fox Racing F32 RL suspension fork, a DT Swiss suspension strut, a 30-speed x.9 gear shift system from SRAM, hydraulic AVID Elixir 5 disc brakes, and DT Swiss X1900 wheels. All in all, the Mercedes mountain bike, and all the trinkets that come with it, will cost you an exorbitant sum of €3,299, which is about $4,650 based on current exchange rates.
Hit the jump for more of these two-wheeled creations.
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When the name Carroll Shelby is brought to our attention, the first thing we all think of is the legendary Shelby Cobra, a car that has to be considered as one of the most popular and iconic in automotive history.
That car propelled the name Shelby to staggering heights. So much so, in fact, that Shelby has become a licensing juggernaut within the industry, having been involved with a number of companies - Classic Recreations and Superformance come to mind – who specialize in building replicas of the iconic vehicle. The latest company to strike a deal with Shelby is Felt Bicycles, which released a special edition line of cruiser bicycles called ‘the Shelby Cruiser’.
The bicycle is made from Felt’s very own hydro-formed aluminum tank frame that also comes with a three-speed Shimano Nexus internal gearing and 36-spoke wheels wrapped in “blue dot” tires to assimilate the look of racing tires. Each of the limited edition bicycles will also come with its own individual badging and serial number to ensure its authenticity. And to ensure that the Shelby image exudes in the “Shelby Cruiser”, Felt decided to splash the iconic Wimbledon White paint finish and accentuated by Guardsman Blue racing stripes in honor of Shelby’s iconic two-tone finish.
If you’re interested in scooping up this limited edition bicycle, you can get one through Felt Bicycles and its retailers for a princely sum of $999.
