Most automakers have the propensity to look for other avenues to affect their bottom line apart from the cars they build. In some cases, it’s through fashion and in other cases, it’s through accessories . Some even go as far as building race simulators.
Now, the Italian automaker is diving into the world of golf with the release of the Ferrari Golf Collection.
Working in partnership with Cobra Puma, the new collection features a number of golf gear that will carry the unmistakable Ferrari brand. The crown jewel of the collection is the COBRA Ferrari Driver, a golf club that was inspired by the COBRA ZL Encore Driver and carefully modified by Ferrari aerodynamics engineers to reduce drag coefficient, allowing the club to improve its head speed.
To show just how important this item is to the collection, Ferrari and Cobra Puma even went as far as adding a hand-stitched leather grip, a headcover made from genuine Ferrari leather, and a Fujikura Motore Speeder Shaft. Heck, it even comes with its own display box for crying out loud!
In addition to this wonderful piece of golf gear, the Ferrari Golf Collection also includes apparel, footwear, visors, bags, belts, gloves, and of course, umbrellas.
The collection is scheduled to go on sale next month, which means that if you need a fresh change of golf paraphernalia, then maybe you ought to give this new collection a swing. No pun intended, of course.
Typically when we review watches, it is a fine timekeeping piece, like a Tag Heuer, but sometimes we just can’t pass up a cheap, yet amusing, watch. Enter in our latest example, the Max Speed Speedometer watch, and you hit all three qualities we look for in an inexpensive watch: neat, innovative, and car-centric. This watch takes the latter of our three key qualities to an extreme that we rarely see.
The face of this watch is set up to look similar to the dashboard of a car, as it has a speedometer that goes from 05 to 55 in increments of five and a tachometer that goes from 1 to 12. The Speedometer is what tells you what minute it is and the tachometer tells you the hour. To make sure there is no confusion on the minutes when the watch is between two increments, a gear position indicator below the speedometer has number 1 through 4 to tell you the precise minute.
In the top left hand corner you have two gauges, one looks like a fuel gauge and it tells you if it is a.m. or p.m., and the other looks like another tachometer that tells you the day of the week, with Saturday and Sunday being in the redline.
The idea of this watch is simply awesome, but the execution is pretty cheap. It would be much cooler and less cheap looking if the gauge needles actually moved, but instead just a blue LED light illuminates behind each numeral and the gauges remain fixed in one position. It screams “cheap” just like those watches that have 10 different faces on them but only the main watch face is actually operational. Also, a rubber watch band is just not something that you want to wear anywhere other than the gym or on a run.
Oh well, maybe someday someone will create this style of watch with actual moving components. Until then, we can at least be humored by this one.
There are many aftermarket tuning firms in the world that can take your everyday ride and turn it into a true work of art. For some, it’s a matter of paint and pizzazz; for others, it’s all about high-end parts and mechanical know-how. From the makers of the Ford Mustang Bosch Iridium Edition RTR that was given away at the 2011 SEMA Auto Show comes another piece of the automotive puzzle: the Bosch OE Fine Wire spark plug.
Bosch’s advertising spree for their new line of spark plugs uses a tool that most of us use on a daily basis: our gut. These hilarious commercials show a man who uses his gut to make his everyday decisions, such as knowing when two new beers are in order, knowing when to shut up when his wife is nagging at him to get out of the garage, and apparently, knowing when Bosch OE Fine Wire spark plugs need to be the chosen ones for his car.
"Bosch Iridium’s ultra-fine wire center electrode design improves ignitability, lowers voltage demand and delivers up to 4X longer service life versus standard copper core plugs. Laser welded iridium-platinum alloy inlay on the ground electrode resists cracking and potential loss for improved durability."
Bosch OE Fine Wire spark plugs can fit any American, European, and Asian engine.
Any true automotive enthusiast knows the name "Vallelunga," but for those that don’t, it is a challenging road circuit designed by Italian racing legend Piero Taruffi. It is located 20 miles outside of Rome and was the site of many thrilling races in the 1960s and 1970s, featuring all of the legendary Italian marques. Knowing that, it is no surprise that Autodromo has released a chronograph that carries this name.
The new Vallelunga is a beautifully minimalist watch inspired by racing tachometers used in many Italian Prototype and Grand Prix racing cars of late 1960s and early 1970s. It is powered by a robust Swiss Made Ronda Quartz 5020.B movement. It features a stopwatch, 30 minute counter, and big date calendar window. It will be offered in Black over Black or White over Stainless and will be priced at $550.
The Nurburgring, considered by man as one of the most grueling and demanding race tracks in the world, is turning 85 years old.
To mark this special occasion Nordschleife is releasing a commemorative, 1927 24-hour timepiece that pays homage to the legendary race track. The stainless-steel timepieces will be made available in either 1.4" or 1.7" cases dressed in either black or white. A unique characteristic of this watch is the 24-hour set-up that takes the place of the 12-hour configuration you’d find in most timepieces today.
The 24-hour configuration was done particularly to honor the 24 Hours of Nurburgring endurance race, regarded as the most famous race to be held in the iconic race track.
Pricing for the watch is pretty affordable, too. For the smaller version, you’re going to have to shell out a $110 while the larger version retails for $140.
Unlike some of the special edition timepieces that are being released these days, the Nordschleife 1927 24-hour timepiece sounds like a pretty good deal to us.
The popularity of driving simulators has literally increased 10 fold with the ever-changing and advances in technology over the past few years and no, we’re not talking about your generic simulators such as Forza and Gran Turismo. We are actually referring to full-on simulators which offer you the best possible experience you can get this side of actually driving a car.
There are literally dozens of these systems offered in the market, and the vast majority of them simply feature a seat, pedals, steering wheel and a gearstick with a standard flat-screen television. However, if Motion Simulation and the masterminds at Ariel have their way, the face of racing simulators is set to change for the better, and we’re over the moon by the prospect.
In the brand new system offered by the pairing, you get a complete capsule to best replicate the feeling of driving a true sports car, such as the Ariel Atom and features three high-definition projectors offering a screen no less than 2 meters wide and home to seven million pixels. All up, this new system offers an unmatched 180 degree driving experience and can also be used for a variety of other compatible gaming uses.
Hit the jump to read more about the Ariel Atom simulator.
The name Traxxas is likely to ring a bell, as we brought news back in December 2011 bout how the R/C specialists had officially created the world’s fastest remote-control car available to the public . Now, less than four months later, the geniuses at Traxxas have delivered something arguably even more amazing, with the recent launch of the Traxxas R/C funny cars.
Funny cars are some of the most recognizable cars involved in motorsports today as they simply scream speed, and this new range of R/C cars is no different. They have taken a leaf out of other R/C cars produced by Traxxas including the X0-1 and the mini-replica of Ken Block’s Gymkhana car and simply hit the nail on the head.
They come crammed with all the technology one could ever hope for in an R/C car including launch control as well as burnout and staging modes to light the rear tires up in clouds of smoke just like the full sized cars. It’s currently unclear just how fast these pocket rockets accelerate, but they’re capable of top speeds in excess of 70 mph, and may be quicker off the line than the X0-1 which can hit 62 mph in a scarcely believable 2.3 seconds.
At the moment, the funny cars are offered in four different liveries ranging from the Robert Hight AAA Auto Club Ford Mustang to Mike Neff’s Castrol GTX Mustang. It’s unclear if Traxxas plans on bringing additional variants to the market and just how much they’ll set you back, but they will definitely pave the way for future models.
Could Formula One or NASCAR replicas be on the agenda for Traxxas? We certainly hope so. What do you think?
When it comes to products made by the ever-insatiable Lamborghini , we have seen a number of electronics that have nothing to do with cars, and now they are adding another one. The newest product getting added to the already long list is a cigarette designed by KT&G (Korea Tomorrow and Ginseng), the leading tobacco manufacturer in South Korea. Yeah, we said cigarette. The new Lamborghini cigarette will be released on April 18, 2012 and will be priced at 2,700 Won (about $2.37 at the current exchange rates) each.
The Lamborghini cigarette has been under development for the past three years to target both the domestic and overseas markets. Let’s just hope that people won’t start smoking just to stay faithful to the Lamborghini brand.
"The new cigarette has been made of top-of-the-notch materials and has been designed as a premium product with a global brand value."
Does anyone else think this is getting a little absurd?
The going price for a Ferrari 250 GTO , at least in the auction market, has a base of seven figures. That means that if you have plans of owning one, you need to have a pretty deep set of pockets.
But if finances are a question, you can still own something akin to a 250 GTO, except that instead of the actual classic Ferrari, you’ll be going home with a set of cufflinks.
Courtesy of GTO London, the gentleman’s accessory specialist, the Ferrari 250 GTO Barrel Ignition Cufflinks are probably the next best thing to owning an actual Ferrari 350 GTO. The cufflinks have been expertly hand-crafted and engineered to the finest detail, even featuring GTO London’s precisely-engineered signature cuff anchor mechanism.
In addition to the cufflinks, GTO London is also offering a slew of other items as part of their ‘Accensione’ collection. If cufflinks aren’t your thing, you can opt for a key fob and tie pin that has been designed to look like a Ferrari 250 GTO ignition. All these items, according to GTO London, are created from sterling silver, or, in some cases, with touches of Real Ferrari Metal.
And unlike an actual 250 GTO, owning these accessories won’t cost you a fortune. The Ignition Cufflinks retail at £245, which is north of $600 based on current exchange rates. As for the tie pin, that sells for £115 ($390) while the fob sells for £155 pounds ($390).
Over the past few days, we’ve seen a lot of crossover products from partnerships between automakers and various other companies.
Not one to be left out in the cold, Aston Martin wants to keep our feet warm and stylish, thanks to its new collaboration with John Lobb to create the ultimate lightweight driver’s shoe.
Did we expect anything less from two of Britain’s finest?
The special Winner Sport shoe, which was co-designed by Aston Martin’s Director of Design Marek Reichman and John Lobb’s Creative Director Andrés Hernández, is as sleek and aerodynamic as it’s being billed to be. It’s made from full-grain calfskin and lined with supple sheepskin. Soft padding was added at the ankle to ensure maximum comfort while metallic eyelets that have been punched with a wheel of fine holes reflect the style and language of the British automaker. Lastly, the Winner Sport shoe also comes with a specially-engineered bonded rubber sole that wraps beneath the shoe, ensuring a style of sleekness and a sporting feel that few other shoes can match.
More than just the technology and expertise used in building the shoe, Winner Sport also comes in a wide palette of color combinations, including Graphite Grey, Winter Wheat, Frost White, and Saddle Tan, all of which are made with the Sporty Stratos White rubber sole. Likewise, Storm Black, Bitter Chocolate, Westminster Green, and Aurora Blue color schemes are made with Racy Fire Red rubber soles. Each color also comes with red and white laces.
The Winner Sport shoe is set to drop at selected John Lobb and Aston Martin stores on May 12, 2012. Leading up to that, the shoe will be previewed at the opening of the new Aston Martin W-One Store in London’s Park Lane and at John Lobb Jermyn Street this March.