On the surface, a calendar shouldn’t be making this kind of attention. After all, there are about millions of these things that you can pick up for a dollar at just about any convenience store on the planet.
Pirelli’s annual calendar, however, is by no means just another calendar. Similar to Sports Illustrated’s Swimsuit Issue or Victoria Secret’s Lingerie Show, the Pirelli Calendar is an institution that counts some of the world’s most prominent and influential people as its fans. More than just telling you what the today’s date is, the Pirelli Calendar has become a sort of fashion icon in itself with some of the world’s most beautiful models – sometimes even celebrities make it there – gracing its pages.
This year, the high-end Italian tire maker has teamed up with a prominent name in the fashion industry, Karl Lagerfield. Together, the two parties touched on Greek and Roman mythology for inspiration, dressing up the models, including Holywood A-lister Juliane Moore, to portray some of the mythological Gods of the olden times.
The calendar is highlighted by Moore who, in her ethereal beauty, plays the part of Hera with young model Brad Kroenig playing the role of Zeus, among others.
At the end of the day, the 2011 Pirellli Calendar is still just another one of its kind. But make no mistake, if there’s one calendar in the world that oozes with art, class and social status, it’s this one.
Press Release after the jump