Transformers 4 is deep in filming major action sequences all over the world this year, with director Michael Bay’s latest tweets from Hong Kong proof enough to love or hate this guy.
As an effects and brand integration expert, Mr. Bay’s Transformers films have a huge fan base all over the world. Since 2007, these movies are directly attributed to more than $400 billion in total attributed revenue from ticket sales at the movie theaters, but also for all the products Mr. Bay integrates into his films.
Product placement is so irritating some times. More so than even Mr. Bay himself, at times, which is a big achievement.
When the brand integration is forced, it ruins the plot’s authentic feel. Seeing a Nokia or Sony smartphone in any music video since 2000 is a good example of bad product placement.
Good product placement means writing the brands into the plot of the movie from before day one.
Chevrolet has been a generous partner for the Transformers films, both footing the bill for a new fleet of Autobots for each film and also marketing the movies pretty aggressively with its own dollars.
The reason for this is simple: full-length action films have a global and multilingual reach far beyond any 30-second television commercial.
Oh, and could our new car be the Star of the film? The 2007 Transformers film debuted the Camaro before it was on sale, and since then has shown interesting concepts for what ultimately became the 2014 Corvette Stingray.
These movie cars take the ’pulse’ of GM’s styling departments by letting them create without production feasibility or engineering limits. They are, in short, the best concept cars Chevrolet makes.
So feast your eyes on the nearly 20 high-resolution pictures snapped by Ron Alder Photography in Hong Kong this week.
Click past the jump for real-life images of the Camaro BumbleBee concept that is featured in Transformers 4, arriving in theaters in June 2014.