Customize your Volvo C30

"When we decided to create applique films it felt perfectly natural that the C30 should be the first off the mark. This car is aimed at a fashion-conscious urban target group, people who would enjoy driving around in a car that stands out from the crowd. The decorated cars will truly be seen on the street and the adhesive film is a very good way of protecting the car’s bodywork, at the same time as it offers scope for varying the vehicle’s appearance," says Thomas Andersson, President of Volvo Personbilar Sverige AB.

C30 buyers already have a wide range of choices at their disposal as regards interior trim, options and accessories. Now it is also possible to customise the car’s exterior appearance.

"All told there will be 12,314 variants of the C30 to choose between. It sounds more difficult than it really is. Our site is structured such that the customer can "build" his or her own car online based on specific choices, and the result is in effect a totally unique car," explains Thomas Andersson.

The personalised Volvo C30 can be ordered via any Volvo dealer in Sweden and the applique film is applied by an independent contractor immediately after the car has been built at the factory, after which it is delivered to the customer just like any other brand-new car.

The customer can choose from the many variants and "trial-build" his or her car in all the available variants to see what it will look like, using a special website that has been developed for the purpose: http://www.volvoc30.se

The applique film will cost about 18,750 SEK including labour.