Tesla has not had much good news lately. It is being shut-out of the automotive hail mary loans, the Model S sedan is on life support, and production of the Roadsters are behind with only 100 of the 1200 orders filled.

What is the troubled electric carmaker to do? Why not turn the 100th car into a milestone instead of a setback?

In a very PR-friendly package, the 100th Tesla Roadster went to pop culture celebrity and Silicone Valley investor Sam Perry (he's semi-famous for being the shoulder Oprah cried on during Barack Obama's election night.)

Hmmmmm, a company needing good press just happens to have someone enjoying his 15 minutes of fame on-tap for its 100th car. Coincidence?

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