Buick is trying all its best to revive itself in North America, where sales have fallen more than 40 percent since 2002. In order to refresh its line-up Buick will soup up its two sedans and launch a much-anticipated crossover sport utility vehicle. Also, at New York Auto Show, the 2008 LaCrosse will be launched.
Plans for the coming months include reviving the Super car designation used on high-performance models of the 1950s, Shannon announced on Tuesday. Beefed-up models of the Lucerne and LaCrosse will get the moniker later this year.
The Enclave crossover SUV — Buick’s most promising vehicle launch in years - will hit showrooms this summer with Tiger Woods starring in the ads.
"We’ve been rebuilding Buick bit by bit," Shannon said.