The all-new 2009 Lincoln MKS full-size luxury sedan debuts today, providing customers understated style, first-of-a-kind convenience features, advanced safety and one of the best values in the luxury market. Unveiled at the Greater Los Angeles International Auto Show, the new Lincoln flagship is designed to help fuel Lincoln’s growth by attracting new customers.
The Lincoln MKS is a full-size luxury sedan aimed at bringing new and younger buyers into the Lincoln fold. Not traditional luxury buyers who shop based on name and price tag alone, Lincoln MKS customers are under 50 and value beautiful modern design, more fuel efficiency and good value.
Pricing for Lincoln MKS starts at less than $38,000, a strategic move aimed at attracting new customers to the brand. Many will be first-time luxury buyers, with a significant number expected to migrate from imports. In fact, up to 60 percent of those buying the luxury sedan are expected to be new to Lincoln.
The Lincoln MKS is powered by a Lincoln exclusive new 3.7-liter V-6 engine. The powertrain has been derived from the proven 3.5-liter V-6 found in the Lincoln MKX, which was voted one of Ward’s 10-Best Engines for 2007.