2009 Toyota Auris HSD Full Hybrid Concept

The Japanese automaker Toyota is planning on unveiling the Auris HSD Full Hybrid Concept at the upcoming Frankfurt Motor Show, the Auris will introduce the world to the automaker’s latest advancements in their Hybrid Synergy Drive technology that will be applied across the company’s entire model range in the near future.

In a statement made by the CEO and President of Toyota Europe, Tadashi Arashima: "Toyota has taken a significant step forward in ensuring that full hybrids become more accessible to a wider range of customers. Such efforts are crucial if we are to see more low-carbon vehicles on European roads." The new model will be priced much lower than the Prius in an attempt to compete with other models like Honda’s more affordable hybrid the Insight as well as fans of the Auris city car looking to get a few more MPGs.

Aside from the Auris Concept, Toyota will also unveil the new Toyota Land Cruiser, and two customised compact hatchbacks in the form of the iQ for Sports and the iQ Collection.

Press release after the jump.