Toyota will stage the U.S. premiere of the all-new 2009 Corolla and Matrix at a press conference at the 2007 Specialty Equipment Market Association (SEMA) Show, held October 30 - November 3, 2007 in Las Vegas.

Originally launched in 1966, Corolla first arrived in America in 1968 to instant success. For nearly four decades, Corolla has been synonymous with Toyota quality, style and value, earning a distinction as one of the most trusted cars in America. Over that span over 30 million Corollas have been sold worldwide, making it one of the best-selling cars of all time.