2010 Audi S4 and A5/S5 Cabriolet prices announced

Audi today announced prices for the 2010 S4 and A5/S5 Convertible models. The S models will go on sale in August, followed by a fall debut for the A5 Convertible. The S4 sedan is priced at $45,900 for the manual version and at $47,300 for the S tronic one. The A5 Cabriolet 2.0T multitronic front-wheel drive is priced at $42,000, the A5 Cabriolet 2.0T Tiptronic quattro at $44,100 and the S5 at $58,250.

2010 Audi S4 and A5/S5 Cabriolet prices announced

The 2010 S4 is powered by a 3.0T V6 FSI direct injection supercharged engine with 333 hp and 325 lb-ft of torque.

All the models will be offered with: 3G MMI (Multi Media Interface) with 3D map graphics and SIRIUS traffic displays the latest evolution of 3D navigation, joystick control for navigation map destination finding, updated graphical clarity, SIRIUS® artist/title preview, and SIRIUS traffic-based navigation. The S4 sedan features voice-based destination input control, and voice inputs such as “I’m hungry,” “I need gas” and “I need coffee”.

Press release after the jump.

Press release

Audi today announced the U.S. manufacturer’s suggested retail prices for the highly anticipated 2010 Audi S4 Audi S4 sedan and A5 / S5 Cabriolet models. The S models arrive at U.S. dealers in late August, while the A5 Cabriolet will be available in the Fall of 2009.

2010 S4 sedan (excluding $825 destination charge, taxes, title, options and dealer charges):
S4 sedan (manual) $45,900
S4 sedan (S tronic) $47,300

2010 A5 and S5 Cabriolet (excluding $825 destination charge, taxes, title, options and dealer charges):
A5 Cabriolet 2.0T multitronic front-wheel drive $42,000
A5 Cabriolet 2.0T Tiptronic quattro ` $44,100
S5 Cabriolet (S tronic) $58,250

2010 Audi S4 and A5/S5 Cabriolet prices announced

The S4 sedan and A5/S5 Cabriolet feature technological advancements as available features that enhance both interior and performance luxury. The 3G MMI (Multi Media Interface) with 3D map graphics and SIRIUS traffic displays the latest evolution of 3D navigation, joystick control for navigation map destination finding, updated graphical clarity, SIRIUS® artist/title preview, and SIRIUS traffic-based navigation. The S4 sedan features voice-based destination input control, and voice inputs such as “I’m hungry,” “I need gas” and “I need coffee” that will point to the closest options. The unique Audi drive select option available in the S4 sedan and A5/S5 Cabriolet also helps the driver customize steering, suspension, and acceleration characteristics. The available performance-oriented Sports Rear Differential package with torque vectoring is reserved for the S4 sedan and S5 coupe/Cabriolet.

The 2010 S4 sedan returns to the Audi U.S. lineup a year after the successful launch of the all-new B8 A4, and marks a strategic enhancement for performance models in the U.S. Audi lineup.

The new S4 features more performance and technology than ever and now enters a hotly contested competitive set that includes the BMW BMW 335i and Mercedes Mercedes -Benz C350 at a very attainable price. Now equipped with a 3.0T V6 FSI direct injection supercharged engine with 333 hp and 325 lb-ft of torque, the 2010 S4 with a manual transmission offers a 0-60 time of 4.9 seconds, compared to a 0-60 time of 5.3 seconds for the previous generation S4 V8 manual. The 2010 S4 also provides greater fuel efficiency (2010 S4 manual achieves 18 mpg city/27 highway, compared to the previous-generation 2008 S4 V8 manual ratings of 13 mpg city/20 mpg highway).

The S4 sedan will also provide more performance and standard features over its German luxury competitors. Using a continual focus on attention to detail, S4-specific features include distinctive standard S4-embossed heated front sport seats, front/rear bumpers, front grille, wheels, LED tail lights and front xenon headlamps with LED daytime running lights. Other unique standard features include rear-biased 40:60 quattro® all-wheel drive, 18” wheels, heated front sport seats with S4 logo embossing, stainless steel and carbon fiber interior trim, contrast stitching on steering wheel / shifter / seats, Bluetooth®, SIRIUS satellite radio, Homelink®, and iPod® Interface.

The introduction of A5 and S5 Cabriolet marks the expansion of the A5 model line and the replacement for the 2009 A4 and S4 Cabriolet nameplates. Featuring an innovative cloth acoustic roof that folds in a class-leading 15 seconds at speeds of up to 30 miles per hour, it is lighter than a retractable hard top and improves driving dynamics, center of gravity, and fuel efficiency as a result. Safety continues to be a top priority for Audi, which offers more models earning “Top Safety Pick” recognition from the Insurance Institute for Highway Safety than any other German luxury car brand.*

The A5 and S5 Cabriolet feature the latest safety features expected from a modern German luxury 4-seater convertible, including active roll bars behind the seats, front airbags, knee airbags, seat-mounted side head/chest airbags, and ESP stability control. Several packaging innovations come from the cloth acoustic roof, including rear passenger reading lights and class-leading 50:50 flat-folding rear seats. The A5 and S5 Cabriolet also come with available head-level heating built into the seats, enabling passengers to enjoy a longer top-down motoring season. The front seatbelt presenter puts the belt well within reach of front drivers and passengers as a convenience and safety feature, while ensuring effortless entry or exit.


4 comments:

I can clearly see your point there man, however it would seem more logical for Audi to lower the starting price even if it means sacrificing some features as the $47K base is simply ridiculous. Even though both brands are notorious for being stingy with features and overcharging on options at least BMW does offer a much more tempting base price. The 335i xDrive sedans base price is nearly $5K cheaper!

don’t know, it seems like BMW nickles-and-dimes you much more on options that should be standard than Audi. Neither is particularly generous, but BMW is downright stingy. I can see how this pricing might work out. In general, I’d find a no-option Audi more well-equipped than a no-option BMW.

A BMW 335i 6MT sedan the way I’d want is about the same price as the base price of the S4. I want to assume the S4 will have quite a bit of standard equipment given the statement above but given Audi’s history I doubt that. The S4’s starting price should be around $42K maximum. That’s pretty much in line with the 335i and C350.

Audi delivers a competent and beautifully crafted product but their pricing strategy is simply ridiculous.

Some says the prices are rather overated thus quite high for verfy few feature adjustments. But on my opinion, this Audi really takes your wit out of your head and maybe to pay for that amount is not that an issue if you know you are getting this car on your garage anytime.

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