The 2010 Ford Focus is taking on a European feel.
Apparently, the latest model of the Focus franchise will not be produced on its home continent and instead, will be manufactured exclusively at Ford’s Saarlouis production plant in plant in Germany.
While it may seem strange to produce the Focus from across the pond that is the Atlantic, Ford justifies their reason by saying that the move will allow its European division to get back on its feet. According to John Fleming, the Chairman and CEO of Ford Europe, “Our objective is to return to sustainable profitability as soon as we can.” He also added: "We’ve already shown that we will make the necessary decisions and do whatever is required to ensure that Ford of Europe emerges from the downturn as a leaner and stronger company, ready to take on the opportunities presented once the economic situation finally improves."
The Focus is not the only Ford vehicle that will be produced exclusively in Europe. One of its variants, the Focus C-Max MPV will be produced in Valencia, Spain. Incidentally, the same plant in Valencia that produces the C-Max will distribute the vehicle to all the European markets and if plans push through, all the markets outside of Europe, including the US.
With the industry taking a massive hit in America and in Europe, it figures that Ford is putting all its resource into making sure that all of its plants have an opportunity to keep their heads above water.