Infiniti has an odd problem. It pitched the EX crossover at single women and they ended up attracting families. The problem is that since the car was designed for the single life, families were disappointed at elements such as the lack of rear-seat legroom.
"Dealers asked us to make some changes," Larry Dominique, Nissan North America’s vice president said. "Sales are not quite as high as we wanted them to be." Now Infiniti is going for a two sided approach for the redesigned EX. It is going to be more aggressive toward the singles market, but it will offer more rear room for when dad and mom accidentally show up to the showroom.
Posted on
05.19.2010 @ 20:16