2010 Jaguar XJ makes US Debut at Pebble Beach

The 2010 Jaguar XJ, which was launched a month ago in the UK and has created a firestorm of interest among interested buyers in Europe, has finally made its way to US soil after making its first appearance at the Pebble Beach 2009.

In front of a gathering crowd of curious spectators, Jaguar unveiled its new flagship luxury car to the American audience, most of whom have been waiting for a month to see the car in the flesh. Meanwhile, Jaguar also released the pricing for the 2010 XJ in the US, offering it a starting price of $72,500 for the standard version and over $115,000 for the tricked-out, top-of-the-line version.

Despite the buzz created by the 2010 XJ’s first US appearance, the brass at Jaguar have taken a relatively realistic approach on how the car is going to fare in the US, especially considering the state of the US economy these days. Richard Beattie, Executive Vice President, Marketing and Sales, Jaguar North America, said: “Today’s challenging economy raises the stakes for luxury marquees bringing new products to a different market; not every new automobile will win the hearts and minds of luxury car buyers.”

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