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2010 Kia Soul - US pricing announced

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Posted on 03.10.2009 12:00 by Terence Keon
Filed under: Kia | crossover | $10K-$20K | kia soul

The Seoul based car maker Kia has announced pricing for their all new crossover the 2010 Kia Soul and the numbers look pretty good. The CUV will be available in 4 trim levels: the base Soul starts at $13,300 and only comes with a 5 speed manual, the Soul+ is priced at $14,950, the upscale Soul! and Soul Sport both retail for $16,950.

The base Soul is the only variant available with the 1.6 liter four cylinder engine that produces 122 HP and 115 ft-lb of torque. The rest of the lineup comes with the 2.0 liter four cylinder that makes 142 HP and 137 lb-ft of torque and gets 24/30 MPG in the city and on the highway respectively. Unlike the 1.6, this power plant can be shifted by either a five speed manual like the base or a four speed automatic transmission.

The only options available for the Soul+ are a $400 315 Watt stereo system and an $800 power moon roof that will also get you fog lights for the front bumpers. The Soul Sport comes with a rear spoiler standard, but the power moon roof is a $700 option, and unlike the Soul+ fog lights come standard.

The Soul is being offered with a few impressive features, like the 10 year 100,000 mile warranty. Dual front and side curtain airbags, electronic stability control and 4 wheel anti-lock disc brakes. Air conditioning, Bluetooth and keyless entry are all standard. Kia is even throwing in a trial period of Sirius satellite radio.

The low entry price and long list of standard features should make the Kia Soul the perfect alternative to mundane people movers, now if we could only get our hands on one.

Press release after the jump.

Press release

Kia Motors America (KMA) today rolls out the all-new 2010 Kia Soul urban passenger vehicle onto the streets of Miami, following its recent North American debut during the 2008 Los Angeles Auto Show. Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart. Designed by Kia Motors’ Southern California-based design team, Soul is the newest product offering to join the company’s ever-expanding line-up and is currently on sale at dealerships across the United States.

“Soul offers the perfect combination of style, value and personalized options,” said Michael Sprague, vice president of marketing, KMA. “It defies categorization and has a long list of features and available accessories that really speaks to today’s consumer.”

Soul’s tagline, “A new way to roll,” positions the car as the first of a line of next-generation Kia vehicles set to launch during the next two years. The new ad campaign for Soul also is different from what KMA has done in the past, celebrating how Soul playfully stands out in a sea of sameness.

Designed to reach target audiences of social, easy-going and hard-working consumers even before Soul hit showroom floors, KMA launched its new in-cinema campaign by playing the new Soul ad spots in movie theaters nationwide starting in late February. The fully integrated advertising campaign, consisting of national television, print, outdoor and digital advertisements, will launch in late March.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, pricing for the versatile five door will begin at $13,300¹ for the base trim, while Soul+ starts at $14,950 and tops out at $17,100 when all options are included. Moving up to the Soul! offers a price beginning at $16,950 and peaks at $17,900 with all available options included and the Soul sport, designed for those with active lifestyles, starts at $16,950 and tops out at $18,600 with all available options included.