2010 Lincoln MKZ pricing announced

Lincoln announced today pricing for the 2010 Lincoln MKZ that was revealed at last year’s Los Angeles International Auto Show. Competing with models like mid size luxury sedans Lexus ES350 and Cadillac CTS, the 2010 MKZ is priced starting at $34,965 for the base vehicle and $36,855 for the AWD model.

The MKZ is powered by a 3.5-liter V6 that produces 263 HP and 249 lb-ft of torque. The Duratec power plant is mated to a smooth shifting six-speed SelectShift automatic transmission.

The new Lincoln MKZ mid size sedan offers segment-exclusive safety features, like the Blind Spot Information System that is part of the Cross Traffic Alert function, these systems make everything from highway driving to pulling out of parking spaces much less dangerous. BLIS tracks vehicles in the blind-spot just behind either side of the vehicle using two multiple-beam radar modules behind the rear fenders just like the back-up sensors found in the bumpers of luxury automobiles. The CTA uses the BLIS radar sensors to alert the driver to approaching traffic while in reverse and backing out of a parking spot and just like the BLIS system warns the driver with and LED warning light in the side view mirror.

Press release after the jump.

Press release

The 2010 Lincoln MKZ offers customers more standard luxury and segment-exclusive safety features for their money, with a starting price of $34,965, including destination and delivery.

Compared with other midsize luxury sedans – such as the Lexus ES350 and Cadillac CTS – the MKZ comes with more standard luxury features, such as Bridge of Weir leather seats, genuine wood trim, heated and cooled front seats, the popular SYNC entertainment and connectivity system, a reverse sensing system and driver multi-adjustable power seat.

The 2010 Lincoln MKZ also has features not offered by competitors in this segment, such as the all-new Blind Spot Information System (BLIS™) with Cross Traffic Alert (CTA).
“Customers universally are surprised when they get into a competing vehicle and find out that they have to pay more for luxury features, such as premium leather seats,” said Jonathan Richards, Lincoln MKZ Marketing manager. “That’s what sets the MKZ apart from the competition. It comes standard with all the features you would expect from a world class entry-level luxury sedan.”

The front-wheel-drive MKZ has a base price of $34,965, and the all-wheel drive model is available for a base price of $36,855. Pricing on both models includes destination and delivery.

Ultra-Quiet Ride

The new MKZ offers an ultra-quiet cabin, a feature that consumers – especially luxury car shoppers – undeniably connect to overall product quality and satisfaction levels, according to vehicle studies from third-party voices, such as J.D. Power and Associates.

According to Ford research, the 2010 MKZ also beats out the current Lexus ES350 in key interior quietness attributes, such as road noise at 30 mph and wind noise at 80 mph.

The interior quietness coupled with the premium THX II Certified 5.1 Surround sound system available in the MKZ offers customers an exceptional in-car audio experience, says Richards.

“This pairing represents one more example of why customers are now equating the Lincoln brand with elegant, modern design, unparalleled comfort, unrivaled features and best-in-class quality,” he said.

Segment-Exclusive Safety Features

The new Lincoln MKZ offers segment-exclusive safety features, including first-in-class Blind Spot Information System (BLIS™) with Cross Traffic Alert (CTA), which makes navigating traffic and parking lots safer and easier. BLIS tracks vehicles in the blind-spot zones on either side of the vehicle using two multiple-beam radar modules behind the rear fenders, and CTA uses the BLIS radar sensors to alert the driver to approaching traffic while in reverse and backing out of a parking spot.

New Sport Appearance Package

Luxury car buyers who want a sportier-looking ride can opt for the Sport Appearance Package, which is new for the 2010 model year. It offers special sport suspension tuning with stiffer springs and larger stabilizer bars; 18-inch Euroflange polished wheels; unique grille, body-color door handles and darkened headlamps; and an interior with tuxedo seam seat patterns, contrasting piping, upgraded floor mats and aluminum appliqués.


So this article is basically about how the MKS is better than the ES350. In order to make your own product look good, put down the other competition. This is a typical tactic of the Detroit 3. It might have been acceptable if their products were at least on par with the competitors but as it is, they come off as idiots.

If this car had anywhere the refinement and reliability of a Lexus, Ford would not have needed to resort to this tactic.

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