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2012 Takayanagi Miluira

With electric vehicles becoming the rage these days, it could very well signal a turning of the guard in the auto industry with EVs taking the forefront in an industry that’s putting a premium on fuel efficient vehicles.

We’ve already seen models like the Chevrolet Volt and the Nissan Leaf out on the market with some more automakers set to follow suit. But while those designs have placed importance on new school technology and cutting edge design, a little automaker from Japan wants to prove that we can still have the new benefits of electricity while also paying homage to the design elements of yesteryear.

By all accounts, the Takayanai Miluira – yeah, we’ve never heard of ‘em before either – is a nice open-top that plays itself to the role as a little hobby car. You’re not silly enough to bring this car out on the highway, but as far as the local blocks are concerned, the Miluira is an ideal choice for those town joyrides a lot of people, including us, seem to enjoy.

Details after the jump.

Source: Miluira

Exterior and Interior

Takayanagi Miluira

We already touched on the classic design of the Miluira, which hints at and resembles a lot of the rides that were around at the turn of the 20th century. The car is a one-seater that measures 2.18 meters long with vintage styling on both the exterior and the interior. The car’s steering column also comes with a wooden finish – or is it plastic? – that definitely adds a lot of old-school texture to it.

Performance

Takayanagi Miluira

The Miluira is powered by lead-acid batteries that translate to a range of 22 miles with a top speed of 37 mph, making it perfect for short commutes to the supermarket, dry cleaners, or even to a buddy’s house a few blocks away. If you want to reduce the car’s weight, make it faster, and give it more mileage, you can simply do away with the lead-acid batteries and replace them with lithium-ions.

Pricing

Takayanagi Miluira

For a car that relies on fuel efficiency and a cute throwback design, the car’s price tag of around $75,000 seems a little absurd. But if you have some extra change lying around amounting to that much money, who’s stopping you from splurging on this electric toy car.

Competition

On one hand, seeing as the Miluira is an electric vehicle, you can make the case that it’s competing against the aforementioned Leaf and Volt EVs from Nissan and Chevrolet , respectively. On the other hand, the market segment of this little Japanese EV roadster is completely different from the more mainstream market of the two bigger brands. So while you can say that their competitors in one way, their target markets are completely different from each other, and so are the prices.

Takayanagi Miluira


23 comments:

@mark_rhys,Actually its contradict to my opinion. I like how they combine the vintage look and modern technology on this car. I think this car is perfect since its fuel efficient.

haha. I want to laugh straight to its face! There are a lot of cars that offer electric cars that have the sporty look, so I don’t know who’s the person on the right mind to buy one of this crap.

I’ve never heard of this company, and I know there are some serious players in the Japanese niche market, so I figured I’d look a little deeper into this.

I’ve never heard of this company, and I know there are some serious players in the Japanese niche market, so I figured I’d look a little deeper into this.

I like the concept but, if it doesn’t seat at least two then a motorcycle would be a better deal. $10,000 with seats for two and maybe you’d have a market. Otherwise it is a foolish way for rich people to waste money and can say "I have one".

And that is historically accurate, because even then EVs were driving around. The real breakthrough did not happen then.

The electric car is on the verge of its breakthrough. Many brands are involved in building their own EVs and small manufacturers too like to make themselves heard.

haha. Yeah, I agree even if the car is expensive but its still so awkward to ride on.

The vintage styling is kinda beautiful! Now, the only problem is that..its so awkward to ride on this one!

Single seat? Yup, only collectors will buy this, probably be able to count sales on one hand.

I bet some of those goofs who are REALLY into "steampunk" will by a few of these vehicles.

I bet many car collector is craving to have this one on their garage or museum. but for me better if the used a hybrid to power this baby.

Surely, someone with the money and interest to buy this would immediately swap out the batteries. But, what the heck, it’s certainly an NEV that you’d never see anyone else in - which is a prime selling point to the intended customer.

yes and I would better get a motorbike than having this piece of trash.

what? only 1 seater? dang I would i spent a money like that if only one can sit on their 4 wheel drive.

Nah, you won’t be counting sales at all at that price. That’s 2 Nissan Leafs for something less than a golf cart with lead acid batteries.

A good gift for a golf passionate. Maybe the only place where you can do some sensation with it.

Probably this should be bought by the museum of idiotic things. For sure they will sell the only piece to them!

Dude, that front grid looks like my grandmothers garage gate! lool Seriously!

The only downside that I see is that this is a selfish car. You cannot take your girl for a ride. Or maybe the designers were dreaming of a lap dance from their girls and "forgot" to create the second seat!

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