2015 Ford Mustang Will Celebrate its 50th Anniversary With Empire State Building Stunt

Ford ’s massive worldwide debut of the all-new 2015 Mustang was nothing short of spectacular. While the Mustang coupe stole the show, the convertible made its appearance but didn’t seem to make its presence known. However, Ford is pulling out the stops to properly introduce the redesigned pony. Just like it did 50 years ago, Ford is putting a Mustang atop the Empire State Building, parking on the observation deck along the 86th floor.

Unfortunately, Ford is running into the same issue it had debuting the first-generation Mustang — how to get it up there. A simple helicopter drop becomes impossible when considering the deck’s close proximity to the Empire’s tall spire. Rolling in a mobile crane would work except a crane that tall doesn’t exist. So, like the Mustang before, the new pony will squeeze into an elevator.

As you can imagine, the ‘Stang would have a hard time fitting in an elevator built for people. Just like in 1964, the car will be sliced into three sections before making the ascension. Ford’s team of engineers with then have a mere six hours to reassemble the car before its grand debut 1,454 feet off the ground on April 16, coinciding with the New York Auto Show happening below. The car will be on display for a short 54 hours before the process happens in reverse.

Click past the jump to read more about the 2015 Ford Mustang and watch a video on the convertible top operation.

Ford Mustang

Celebrating its 50th year, the 2015 Mustang is an all-new iteration of the icon. Retro looks with modern muscle help keep the car very relevant. New this year will be a new 2.3-liter EcoBoost four-cylinder option that promises over 300 horsepower. Returning are the 3.7-liter V-6 and the sinister 5.0-liter V-8. Both a manual and automatic transmission will be offered with each engine. Power is still routed to the rear wheels though the rear suspension is an all-new independent setup, leaving 50 years of solid axle history in its tire-smoking wake.

Pricing for the new Mustang hasn’t been released yet, though we suspect Ford to come clean at the New York Auto Show going on April 16-17.

Ford Mustang

Press Release

Two of the world’s most recognizable icons are coming together April 16-17, as the all-new 2015 Ford Mustang convertible will be on display on the observation deck of the Empire State Building in New York. The display – replicating the same feat from nearly 50 years ago – coincides with the global celebration of 50 years since Mustang debuted at the 1964 World’s Fair in New York.

2015 Ford Mustang Will Celebrate its 50th Anniversary With Empire State Building Stunt

“New York is one of the greatest cities in the world, and it’s the place where the Ford Mustang story began 50 years ago,” said Mark Fields, Ford chief operating officer. “We’re thrilled to be visiting the architectural landmark that has been the heart of the Manhattan skyline for 83 years with the newest generation of the car that is the soul of Ford Motor Company.”

Taking a car 86 stories above the densely populated streets of Midtown Manhattan is no simple task. No portable crane can reach the 86th floor observatory, and the spire towering above the relatively narrow deck makes helicopter delivery impossible. That leaves the elevators as the only viable option.

When the Empire State Building opened in 1931 as the world’s then-tallest building – a title it held for nearly 40 years – no one would have envisioned trying to transport a car up in the original elevators. But in 1965, a prototype Mustang convertible was sliced into three main sections plus windshield so that the sections would fit into those elevators.

“Like all good craftsmen, our team is measuring twice and cutting once to make sure we can get this Mustang up in the elevators,” said Dave Pericak, Mustang chief engineer. “Like the team that did this in 1965, the current crew visited the Empire State Building before starting and took careful measurements of its new elevators and doors before cutting up the car.”

2015 Ford Mustang Will Celebrate its 50th Anniversary With Empire State Building Stunt

The 2015 Mustang is nearly seven inches longer and four inches wider than its ancestor, making the task of transporting it up even more challenging. Working from computer engineering data, team members preparing the display car have found just the right places to make the cuts so everything can be loaded onto custom-made racks that can be rolled into the elevators.

Once everything is uncrated and transported up 86 floors, the technicians will have less than six hours to reassemble the sections into a complete car that will be on display above Manhattan.

“It is a privilege to celebrate the new Ford Mustang, to bring together our two iconic brands, and to make new history with Ford,” said Empire State Realty Trust Chairman, President and CEO Anthony E. Malkin. “The Empire State Building and Ford Mustang are both historic innovators – today, as in the past.”

2015 Ford Mustang Will Celebrate its 50th Anniversary With Empire State Building Stunt

Visitors to the Empire State Building observation deck can see the new Mustang convertible for 54 hours from 8 a.m. to 2 a.m., April 16-17.


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