60,000 visitors for Ferrari California

The www.ferraricalifornia.com site has been up and running under theferrarigtcontdown name since last Friday and, purely on the strength of word of mouth between Ferrari fans on the web, it attracted over 60,000 hits from all over the world in just one weekend. A total of 15% of these have already registered to ensure that they will be kept informed by email of the new revelations about the car between now and its virtual road tests.

The site launch immediately attracted worldwide attention: most of the first 60,000 visitors were American, followed by Italians and then enthusiasts from other European countries. The site also received a large number of hits from China, Japan and the Asia-Pacific region in general.