As John Mendel, Honda Vice President, said on Bloomberg: “I don’t think we’ll get to the 90,000 car sales we predicted for the Insight. With our current pace, we’d probably sell over 50,000 cars and all things concerned, we’d be lucky to make it over 60,000.”
While there may be a number of speculations as to why the Insight has underperformed in America despite being successful in Japan, the reasons mostly being pointed out are lower fuel prices and –surprise, surprise – the drop of the economy.
With the Insight’s struggles notwithstanding, Honda execs are still hopeful that as the economy rebounds, so too will sales of the Insight in the US.
If that happens - and for Honda’s sake, we hope that it does – then maybe the Honda Insight can still reach the 90,000 threshold it aimed for since the hybrid car first broke into the scene last March.
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