Audi has got a new body for the A4. With the new RS4 due in 2010, and tough economic times, how is an Audi dealership supposed to get rid of its current supply of the old-style $67,000 sports sedan?
Good idea: use tall inflatable manlike statute to flail arms and attract customers. Better idea: offer deep discounts off sticker price. Best idea: have famous artist Romero Britto use the car to create a one-of-a-kind piece of rolling art.
We spotted this car at a Miami area dealership. It is not a wrap or any kind of shortcut; it’s got raised paint and all. We were not given a final price, but expect to pay over sticker to take this home (his regular paintings go for five and six figures). Britto’s artworks are worth a smaller fortune. He has painted everything from CD covers, to dinnerware, to bikinis and murals. He even has a line of fragrances.