Audi announced today that year-to-date car sales of its sedan and sports car models for 2008 rose to a total of 30,767, a 7.5% increase over last year’s figures. Audi claimed a growing share of the luxury auto market, 6.8% in May, thanks to strong sales of the A4, A4 Cabriolet and TT models, with robust sales in key markets.
With growth throughout the year, Audi car sales contrast sharply with weaker sales among other luxury automakers weighed down by economic volatility and rising fuel costs. While German luxury automakers BMW and Mercedes-Benz posted year-to-date declines or only nominal (less than 1%) growth, respectively, in passenger car sales, Audi car sales into early summer grew consistently over the corresponding five months in 2007. Audi’s strong showing in May earned it its highest share of the luxury auto market so far this year.
“In a tough market, luxury buyers are retreating from legacy prestige and putting increased value on style, performance and fuel economy — progressive elements that define Audi’s ‘new luxury,’” said Johan de Nysschen, executive vice president, Audi of America.