The videogame makers Activision Blizzard have announced that they are currently preparing a new racing game, IP Blur. The upcoming racing simulator should be a hit. According to Activision CEO Michael Griffith, “Blur brings real innovation to the racing category and is looking very strong. You will all get a chance to see this game first-hand at E3, but suffice it to say, we are excited to be entering this genre with this game.”