Ever since American Idol burst into the American pop culture scene, Ford has been there right by their side. If you’re a fan of the show, then you would have noticed that for the past few years, the Top 2 finalists not only get a chance to compete for the title of American Idol, but each of them actually gets to ride off with a brand new Ford vehicle.
Not a bad way to finish runner-up, eh?
This year, Ford and AI have developed a new campaign where each of the Top 12 finalists were teamed up with four of Ford’s young hotshot designers to design their own Ford Fiesta, which will then be given away to fans of the show – on top of a chance to win a trip to the set of a Ford Music Video shoot - who enter the Ford Music Video Challenge.
The grand prize for the whole contest is a Ford Fiesta, which the winner can choose from any of the 12 AI-designed Fiestas, and a trip to the show’s finale.
Fancy a Ford Fiesta designed by your favorite American Idol Top 12 finalist?
Now’s your chance to scoop one. All you need to do is enter the Ford Music Video Challenge once per week from March 17 all the way to May 21.
Press Release after the jump
FORD FIESTA, TOP 12 ’AMERICAN IDOLS’ GET PERSONAL
Ford is adding an exciting new element to its sponsorship of "American Idol" by giving each of the top 12 contestants a unique opportunity to work with Ford designers and create their own customized 2011 Ford Fiesta graphics
This new element will be featured in a video segment in tonight’s episode of "American Idol," which airs at 9:00-10:00 p.m. ET live/PT tape-delayed on FOX; fans will be able to see the Idols’ customized Fiesta designs at www.americanidol.com
With the help of four up-and-coming Ford designers, the Top 12 Idols created their own personalized Fiesta theme, using color, custom body graphics, wheel treatments and other accessories to make the vehicle an expression of each contestant’s personality
More than 100,000 people have already expressed an interest in the all-new 2011 Ford Fiesta due to the success of the Fiesta Movement social media initiative
DEARBORN, Mich., March 17, 2010 – Ford Motor Company is adding an exciting new element to its sponsorship of the hit television series "American Idol," giving the top 12 Idols a unique opportunity to work with Ford designers and create their own personalized 2011 Ford Fiesta.
Tonight’s episode of "American Idol," which airs at 9:00-10:00 p.m. ET live/PT tape-delayed on FOX, will feature this new element in a video segment.
"Ford has been a sponsor of ’American Idol’ since the show premiered in 2002, and each season we try to take our relationship with the show to the next level in a fun and meaningful way," said Connie Fontaine, manager, Ford Brand Content and Alliances. "This year, the Idols will get a closer experience with our vehicles as they interact with our designers and customize a Fiesta design that reflects their own personality."
All of the Idols’ Fiestas will be on display at www.americanidol.com. From March 17 through May 21, 2010 fans 18 and older can enter the Ford Music Video Challenge weekly for a chance to win one of the vehicles and a trip to the set of a Ford Music Video shoot or the grand prize, which includes a Fiesta with their choice of one of the Top 12 designs and tickets to the finale. Official rules and entry details are available at www.americanidol.com/ford/challenge.
"Ford has great young designers who are bringing fresh thinking to our product lineup," said Fontaine. "We hope the design integration with ’American Idol’ will shine a light on the remarkable talent that is working tirelessly to deliver great products to market."
"Idolizing" the Ford Fiesta
Ford began the design process by giving each of the top 12 contestants a palette of nine Fiesta colors to choose from, including vibrant shades like Lime Squeeze, Blue Flame and Bright Magenta. So the design team could get to know each contestant on a more personal level, the Idols also were given a personality survey to fill out with questions like, "What are the three things you are most passionate about?" and "What do you want your car to say about you?"
Four up-and-coming Ford designers – Dillon Blanski, Gustavo Bizyk, Lesli Ann Agcaoili and Dean Carbis – reviewed the questionnaires, traveled to Hollywood to meet with the Idols, and then helped each contestant develop the concept for his or her personalized Fiesta, using color, custom body graphics, wheel treatments and other accessories to transform the vehicle into an expression of each contestant’s individuality.
"We explained to the Idols that the graphics they design will actually be a symbol of them and their life experiences," said Carbis, who most recently served as lead exterior designer for the 2010 Ford Taurus. "They were really excited to work with us."
According to Carbis, Tuxedo Black was a popular color choice among the male contestants while the girls seemed to favor more vivid shades like Bright Magenta and Lime Squeeze. Some of the contestants even opted to accessorize their Fiesta with a four-piece 3dCarbon body kit.
"Some of the Idols are familiar with graphic tuning so they wanted to get the body kit and create more of a sports tuner package," he said.
Not surprisingly, music was a common theme among the contestants.
"Many of the Idols are obviously very music-oriented, so we talked about taking an instrument they play or the lyrics to their favorite song and somehow incorporating that into the graphics," said Blanski, 26, the youngest member of the Ford design team.
Both Carbis and Blanski say they are thrilled to participate in the "American Idol" project.
"Typically I’m expressing myself through the vehicles I design. Trying to interpret somebody else’s passion and ideas and then help them put that into graphic form is totally different from anything I’ve done before," said Blanski. "It’s a challenge, but it’s also fun."
2011 Ford Fiesta: A hit before leaving the gate
Thanks to the success of the Fiesta Movement social media initiative – which has generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions – more than 100,000 people have already expressed an interest in the 2011 Ford Fiesta.
Going on sale this summer, the all-new Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.
It’s also designed to be versatile, personal and adaptable. In fact, Fiesta is expected to deliver best-in-class convenience and connectivity with the segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.
Ford is planning many appearance and functional accessories for the Fiesta, including a lower body kit by 3dCarbon, a large, sporty rear hatchback spoiler brought over from Europe, several different shift knobs, and innovative body-side graphics by Original Wraps. A preview of these offerings and more is available at www.fordvehicles.com/fiesta while the graphics can be explored at www.fordfiestagraphics.com. The full Fiesta accessories offering will be available to review and purchase at www.fordaccessories.com when the Fiesta launches this summer.
Already, more than 7,000 consumers have made reservations for the Ford Fiesta – half of them from non-Ford customers. Customers can begin placing their order for the new Fiesta today through their local Ford dealer.