Land Rover have come a long way, now their three models have been voted best 4x4’s and have the daughter of Princess Ann, Zara Phillips as their new advertising figure head.
And the best 4x4 on the planet is?
Well according to Planet 4x4 it is Land Rovers trio of beauties, the Land Rover Discovery 3 TDV8, the Range Rover TDV8 and the Range Rover Sport Supercharged, these cars incredibly claimed the top three spots in six of the fourteen categories.
When you consider the amount of 4x4 and SUV’s that are around it is quite an achievement for Land Rover to win so many categories in an award scheme solely for that market place and voted by the readers of the magazine, so this is really a true award scheme rather than one that is decided by a panel of judges who have been wined and dined all year long by the various car makers.
Land Rover is a success story for the Ford Motor Company with sales in all three models up on last year, and now Land Rover has the Royal seal of approval with Zara Phillips, daughter of Princess Ann and winner of the BBC’s Sports personality of the year 2006, becoming the figurehead of the latest ad campaigns, the first “Royal” to so.