The Apple vs. PC war has gone from computers to laptops, from laptops to MP3 players, from MP3 players to phones, and from phones to tablets, but Apple has never attempted to compete with Microsoft in its automotive form (see: Ford Sync)… That is, until now. Apple has just announced that it will start fitting its Siri system into vehicles.
For those that hate having only one mouse button to choose from (A.K.A. those that could give a rat’s backside about Macs) you may have no clue what Siri is. Well, Siri is, as Apple calls it, an “Eyes Free” system that allows you to control various items, like the iPad and iPhone, with only your voice. Before you start thinking “OMG, that’s like so 2007,” Siri actually learns your speech pattern and does not require you to use a series of ridiculous keywords to activate certain features, so it is basically a 2012 twist on 2007 technology.
So, this means that you can now drive “Eyes Free…” Okay, maybe not, but you never have to unglue your hands from the 10-and-2 position ever again when controlling whatever iDevice you happen to have, via Bluetooth, plus it also controls a turn-by-turn navigation system with crowd-sourced traffic updates. We are sure that there are tons more features to the automotive variant of Siri, but for now, this is all that Apple has released.
As for the cars that will include this new system; let’s just say that Apple definitely flexed its superpower connections, as according to Macworld, it has signed up Land Rover , Jaguar , BMW , GM, Mercedes , Audi , Toyota , Chrysler , and Honda . According to reports, you can pick up your first “iCar” starting in about 12 months.
Given this system is as cool as it sounds on paper, I can add one more product to the short list of Apple items I can actually stomach, making that list the iPad, iPod, and Siri.