Aston Martin Cygnet production begins in 2011

For such a small car, the Aston Martin Cygnet sure is dragging itself out. The small city car has already been set for production and has already confirmed its trip over to our side of the pond , but Aston Martin felt it necessary to confirm that the smallest model ever built by Aston Martin will go into production in 2011 at the company’s Gaydon headquarters in Warwickshire.

"Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.

"Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality."

The Aston Martin Cygnet will be powered by a 1.3 liter engine delivering a total of 97-hp with a top speed of 105 mph. An electric-only version with a 60-mile range will arrive in 2013.

In case you are in the mood to purchase the rebadged Toyota iQ , the Cygnet will be priced at $35,000 in the U.S., but remember, you’ll only get to buy one if you already own an Aston Martin. Those are the rules, but if you don’t have the luxury of owning an Aston then you can always move on to plan B: buy theToyota .

Press release after the jump.

Press release

 Aston Martin is pleased to confirm that the Cygnet luxury city car – originally shown as a concept car in March - is to go into production in 2011 at the company’s Gaydon headquarters in Warwickshire.

The Aston Martin Cygnet is a city car that sets a new benchmark for compact luxury, building upon nearly a century of experience building high performance sports cars, luxurious long-range grand tourers, and extremely competitive racing machines.

Cygnet demonstrates Aston Martin’s commitment to innovation and integrity.

“It is time to think differently. Aston Martin is honest and we don’t make compromises” says Aston Martin CEO Dr Ulrich Bez.

“Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.

“Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality.”

Cygnet expresses a simple but fundamental idea: in the modern city, scale equates to speed and freedom. At just three metres long, the Cygnet gives the driver a new dimension of freedom, able to slot into gaps in traffic, exploit the smallest parking spaces, consume the least fuel and emit the lowest emissions, all while delivering exceptional levels of quality and comfort.

“Cygnet is small but luxurious, an Aston Martin tailor fit for the city,” says Marek Reichman, Aston Martin’s Director of Design. With an almost unlimited palette of materials, colours and textures, each hand-finished Cygnet will be truly unique, a personalised space within the city. “Luxury is not constrained by scale.”

Cygnet is a product of Aston Martin’s unrivalled experience in craft, technology and design. The future city will present a very different luxury brand landscape, as social change and legislation increases the division between urban and anti-urban product categories. With the Cygnet, Aston Martin will be at the forefront of these changes, ensuring the company’s enduring brand image will continue to prosper in new market conditions.

Dr Ulrich Bez continues: “The Cygnet is designed to support our sports cars by providing a greater degree of freedom in the urban context; it is a very special car, a premium but compact package with heart, soul and personality.”

The Cygnet, a tailor fit solution for the city, will help drive Aston Martin into the future. “This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car.”

Further details on the Aston Martin Cygnet including pricing and specification will be announced later this year. The Cygnet will be the eighth major production car Aston Martin has introduced at its state-of-the art factory since 2004, offering further evidence of the company’s ongoing commitment to British manufacturing, backed-up by a dedicated local workforce and supplier network. 


5 comments:

I don’t understand why Aston Martin is promoting the Toyota IQ. I thought they were rivals. The way the Aston Martin promotes them is some kind of sarcastic because they said that Toyota is cheaper than Aston Martin.

That’s quite a threat! IMO, although this car is a rebadged version, still I can’t see any shadow of the IQ here. Its totally the modified version of the Audi! And I think Cygnet and IQ are two different cars based on the look and performance plus the makersmiley

Based on the styling, I would say that this car has an impressive look and the platform was awesome! However, I’m just afraid on how will the market embraced this production since it was the rebadged version of the Toyota IQ.

Brilliant! Clearly the owner is very attached to the actual vehicle. It’s good to see some Russians setting an example of classy recycling and not just being wasteful consumers!!

$32,000 is still tall price. IMO I’ll site my finance onto the Ford Focus Rs or the Speed3 Extreme rather than getting myself of one of this.

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