Aston Martin drops Lagonda SUV; plans sedan instead

An Aston Martin SUV? That seemed to be the plan back in 2009 when the company brought back the Lagonda brand with an SUV concept. In 2010, however, the company has decided that the Rapide is the only non-sports car version they will ever develop. It’s probably a good decision considering the Lagonda SUV wasn’t very well-received by the automotive industry when it debuted.

So, instead of wasting money on something no one will buy, Aston Martin is going to bring a Lagonda version of the Rapide sedan. It will grow in length in order to offer enough interior space for the rear passenger, and will most likely be more luxury oriented.

If we remember correctly, at the concept launch Aston Martin Lagonda Chief Executive, Dr Ulrich Bez said that the future sedan would be "the luxury car of the future, a combination of total usability, a new form and innovative new technology and materials." Sounds promising, but we’ll have to wait about four years to see if they’re right since that is how long it will take Aston Martin to produce the Lagonda Rapide.


1 comments:

That may be a good car but it’s, uhm, may not be my type of SUV even though I love Aston Martin.

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