Aston Martin Rapide set to make eagerly-anticipated debut at the Frankfurt Motor Show

With the recent – and well-documented – struggles of the auto industry, car makers have been a little more reluctant attending car expos. But that doesn’t seem to be the case with the Frankfurt Motor Show.

One of the world’s biggest motor shows is expected to draw the best of the best car brands and their latest toys. A line-up of brand-new autos set to be unveiled at the Motor Show includes the Ferrari 458 Italia, the revamped Porsche 911 Turbo, the Mazda MX-5 Superlight, and now, Aston Martin is joining the fun with the highly-anticipated launch of the Rapide.

It seemed like ages ago – three years, in fact – when the Rapide became the talk of the town during the 2006 Detroit Motor Show and despite the long wait, Aston Martin’s new crown jewel is once again expected to be the one of the toasts of Frankfurt.

Aston Martin has also released the price of the Rapide, which is expected to be around £110,000 in the U.K. The car, which some scribes have called the Vantage’s little brother, is about £25,000 cheaper than the car James Bond made famous in Die Another Day. That’s tremendously good news for fans of the Rapide, a lot of who have waited three long years for the car’s official release.