Widespread revulsion at its styling froze the crossover in its tracks from day one.
But even with the Lagonda’s future not certain, Aston Martin boss Dr. Ulrich Bez isn’t closing the door on both the Lagonda brand and the Lagonda SUV. Or at least not yet.
Speaking to Drive, Dr. Bez intimated that he still believes that the Lagonda has a production future, although a specific timetable can’t be disclosed just yet.
So, in short, Aston Martin still has hopes for the Lagonda down the road. It’s just a matter of finding the right time to do it. Dr. Bez did say that when the Lagonda does get its production date, one of its biggest draws will be the way its built. Despite being billed as an SUV, the Lagonda will be less "utility" and more "luxury", a straight reference to the kind of image Aston Martin has come to be known for.
That’s good news for those waiting for the Lagonda to return, but not as good as the string Dr. Bez threw out in saying that the door isn’t closed on the SUV and the model for that matter.
Click past the jump to read about the Aston Martin Lagonda SUV Concept from 2009
If or when the production version of the Lagonda will be built, expectations are that it will be built on a Mercedes GL-Class platform with one of the models - presumably the top-of-the-line version - carrying a 6.0-liter V-12 engine that could produce north of 500 horsepower.
Aston Martin has yet to give any indication on whether the SUV will be built as an Aston Martin or whether the brand will bring back the Lagonda SUV. Whatever the case may be, the vehicle is expected to enter a market ripe with competition, including from the likes of the Lamborghini Urus and the yet-to-be-named Bentley SUV.