When Aston Martin unveiled the Lagonda SUV back in 2009, it was thought to be the beginning of the Lagonda revival, previewing the company’s first SUV. That idea crumbled about a year later when Aston Martin announced that a production version would never be built. Instead, the company wanted to focus on a Lagonda version of the Rapide sedan.
To make it even more confusing, Aston Martin is now reconsidering its decision because it’s trying to enter markets like China where large models are a must. That, and because of the market’s positive reaction to Bentley’s EXP 9 F concept.
According to Autocar, Aston Martin boss Ulrich Bez already confirmed that an updated Lagonda concept is being developed and that it will be unveiled next year. The new Lagonda SUV has been confirmed as a super-luxury 4x4 and will target the future SUV from Lamborghini. Next to it, Aston Martin will also bring out a second Lagonda model, a saloon.