Aston Martin only recently revived the Virage name when they unveiled the Coupe and Volante versions at the 2011 Geneva Motor Show, but that revival was only short-lived. The Virage didn’t hit the high mark the company expected in their sales numbers, so they are now shelving the model in hopes that a new DB9 will give them the results they need.
During its short 18 months of production, only 1,000 Virage units were produced simply because customers considered the Virage a more expensive alternative to the current DB9 and didn’t feel like paying the extra money for what seemed like nothing. However, the move to replace the Virage with a new DB9 also comes with monetary adjustments. The future DB9 will get a boost in price when compared to the current generation, with clients expected to pay about £150,000 ($237,000 at the current exchange rates), up from the current £128,000 ($202,000 at the current rates). of course, it will still be cheaper than the Vanquish , which is priced at £190,000 (about $300,000 at the current rates).
When the next Aston Martin DB9 is unveiled in 2013, we will see similar, but more aggressive styling than the Virage. It will also be more powerful than the Virage, utilizing a 6.0-liter V-12 engine that delivers 510 HP, but not as powerful as the Vanquish which produces 565 HP.