Audi A1 marketing stunt goes horribly wrong

The Audi A1 was at the center of a pretty embarrassing incident in Belgium a week ago after a marketing stunt to promote the premium hatchback’s versatile maneuverability ended up with the A1 flipped over on its side.

How exactly did the A1 get in such a precarious position? Turns out, the car was doing a public demonstration at Cinqunanteaire Park in Brusells where it was giving free rides up-and-down a halfpipe to show the car’s versatility. Everything was going great for the first three days of the demonstration. On the fourth day, however, things went horribly wrong as the stunt driver nosed into the wall, causing the car to flip on its side.

Audi tried to suppress evidence of A1’s hilarious episode, but as is the case with the Internet these days, somehow it’s going to find itself online for the entire world to laugh at. In fairness to Audi, this incident isn’t anywhere close to being as embarrassing as the one Volvo endured when it was showing off the new S60 sedan in front of hundreds of auto journalists. That one literally had throngs of media snapping photos and recording the whole spectacle. Doesn’t mean we are not going to show off this spectacle any less though.