Audi A1 marketing stunt goes horribly wrong

The Audi A1 was at the center of a pretty embarrassing incident in Belgium a week ago after a marketing stunt to promote the premium hatchback’s versatile maneuverability ended up with the A1 flipped over on its side.

How exactly did the A1 get in such a precarious position? Turns out, the car was doing a public demonstration at Cinqunanteaire Park in Brusells where it was giving free rides up-and-down a halfpipe to show the car’s versatility. Everything was going great for the first three days of the demonstration. On the fourth day, however, things went horribly wrong as the stunt driver nosed into the wall, causing the car to flip on its side.

Audi tried to suppress evidence of A1’s hilarious episode, but as is the case with the Internet these days, somehow it’s going to find itself online for the entire world to laugh at. In fairness to Audi, this incident isn’t anywhere close to being as embarrassing as the one Volvo endured when it was showing off the new S60 sedan in front of hundreds of auto journalists. That one literally had throngs of media snapping photos and recording the whole spectacle. Doesn’t mean we are not going to show off this spectacle any less though.

Source: Autoblog NL

10 comments:

haha.. stupid Audi. they just make their name funny

Another Epic fail, The A1 is really good though if you’ve tried it personally.

Yeah, their marketing is not happened when they wanted to happened.

hahah maybe he think he’s got a wings but good thing stunts didn’t cause to much accidents.

Oh that was an unexpected stunts. Is he going to try the Mercedes Benze SLS did?

What the **ck happened? Is the driver thinking of a motorcross or something?

i dont understand what were they trying to do , is it like coping the SLS AMG stunt or what , and if so are they really that stupid

WAY TO GO IDIOTS...WHAT DO YOU DO FOR AN ENCORE? apprently someone at audi didn’t take Physics because if they did they would know car+inclind+low speed=an overturned car.. hmm rocket scientists they are not.

only one way to put this into words laws of gravity took over here. this why al cars to keep the ruber side down

the driver probably thought he was driving a BMW, a car that’s a lot better handling than audi lol.

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