Audi A3 TDI - 2010 Green Car of the Year

Even if the diesel burning Audi A3 just arrived in U.S. last month, the alternatively fueled hatchback already has a huge following around the world. And it hasn’t taken long for the other A3 to find success being named the 2010 Green Car of the Year by the Green Car Journal and the GreenCar.com website at the 2009 LA Auto Show. The 2.0 Liter TDI four cylinder engine delivers a maximum output of 140 HP and because it is a diesel, significantly more torque, 236 lb-ft to be exact. Yet despite the excessive amount of thrust, the green A3 is able to get an EPA estimated 42 MPG on the highway.

Audi A3 TDI - 2010 Green Car of the Year

According to the President of Audi of America, Johan de Nysschen, "We consider the Green Car of the Year® title one of the most important industry accolades. It is of paramount importance for us to develop vehicles that achieve the very touchstones this award stands for fuel efficiency and environmental impact. Rather than novelty features, we consider these attributes imperative to the future of automobile design. We are honored with this recognition for the Audi A3 TDI." With a shift towards premium compacts and fuel efficient car shopping, Audi look like they are on the right track towards selling these green A3s like hot cakes.

Press release after the jump.

Press release

Green and performance luxury needn’t be mutually exclusive concepts. That’s a core belief at Audi. Today, that philosophy paid off with the all-new A3 TDI earning the prestigious title of 2010 Green Car of the Year®.

The announcement came this morning during the Los Angeles Auto Show as Ron Cogan, editor and publisher of Green Car Journal and editor of GreenCar.com presented the award to Audi of America President Johan de Nysschen. The Audi A3 TDI was among five model finalists nominated for the award, which began in 2005.

The 2010 Audi A3 TDI arrived at U.S. dealerships last month and initial sales have been promising. The A3 TDI is the latest example of the fuel economy and greenhouse gas emissions benefits provided by the critically acclaimed TDI clean diesel product line, following the wildly popular Q7 TDI, which launched in June 2009. TDI clean diesel technology was first developed by Audi 20 years ago and has come to signify the brand’s commitment to trailblazing automotive performance executed in an environmentally responsible way.

The groundbreaking TDI 2.0 engine available in the A3 delivers 140 hp and 236 lb-ft of torque, yet achieves an EPA-estimated 42 mpg highway fuel economy that is the best of any luxury car sold in America. That means the Audi A3 TDI achieve 50% better fuel economy than a comparable gasoline engine.

“We consider the Green Car of the Year® title one of the most important industry accolades,“ said Johan de Nysschen, President, Audi of America. “It is of paramount importance for us to develop vehicles that achieve the very touchstones this award stands for – fuel efficiency and environmental impact. Rather than novelty features, we consider these attributes imperative to the future of automobile design. We are honored with this recognition for the Audi A3 TDI.”

Audi A3 TDI - 2010 Green Car of the Year

In addition to setting the new industry standard in fuel efficiency, the 2010 A3 TDI remains a stylistic pacesetter as well. All new A3 models now come standard with S line exterior equipment. In addition the wheels have been upgraded and standard Xenon headlights with LED daytime running lights are available on Premium Plus models.

“The Audi A3 TDI really defines what a ‘green’ car should be,” said Cogan. “At 42 mpg, it sets the bar for highway fuel efficiency in the luxury car segment. Its 50-state certified clean diesel engine is quiet, responsive, and achieves its mission without the need for exotic technologies. Plus, it’s sporty and just plain fun to drive.”

Indeed, the TDI technology in the A3 has a strong performance heritage. Audi was the first automaker to find success with diesel engines in motorsports, winning several times at the grueling 24 Hours of Le Mans and the 12 Hours of Sebring, among other competitions. That same fundamental technology is found in the A3 TDI, meaning motorists do not have to sacrifice performance for efficiency.


15 comments:

Well, its a Audi so most probably the car would be reliable and its a good thing that
its fuel efficient as well. I bet this would sell like hot cakes!

Nice! I bet the Audi feel honored about this award. See! With the growing popularity and competition among hybrid cars , Audi was in the number list! No wonder just looking at the car you can’t deny on how clean and beautiful is it.

However, this can only mean that Audi is planning to go full force into offering diesels across all their lines including their higher volume sellers like the A4. A really good thing!
They are using the superbowl ad to basically position the Audi brand as THE diesel car company in the U.S.

Wow, that is a big financial commitment for a car that is going to be a relatively small volume seller. One can understand a superbowl ad for a VW Golf TDI or Jetta TDI for example, which are more of a mainstream car.

Q7 has been publicly confirmed, the A4 has been confirmed by Audi’s people to those who tested the B8 at Infineon, the A5 is hoped to make the trip.

Some sources from the web claims that 2 generations of A3 existed which both based on the Volkswagen Group A platform and other several models such Audi TT, Volkswagen Golf and Caddy.

Yeah I agree that diesel cars are that noisy for Japanese cars but I guess for Audi, they already know the consequence and already have a solution for that. Maybe they’ll include a device or maybe a system to reduce the noise or maybe modify the engine system.

we all know that diesel engines are noisy and omits a lot of carbon, i wonder how they make a TDI engines and Eco-friendly and how they reduces the engine noise.

Also agree on the idea of selecting A3 TDI as the 2010 Green card of the year for being one of the environmental cars and this one have the most votes of all. Also it’s a diesel type car which is very efficient for drivers and the assumption of gas is that low.

We are talking about Audi of course so there is no doubt that the looks can speak for itself more than its ’greeny’ cause. But with hybrid cars from Japanese car brands like Toyota or Honda, I think they are up for a tough competition since these cars are most likely to be offered cheaper than Audi. Not to mention that they are trying to capture a very limited market, a few people who is really that concerned with fuel efficiency and global warming.

I think that people would appreciate and buy the Audi A3 not just because its green but also because it’s undeniably too good looking for a green car. Simple and elegant.

It pays to be green. So I guess the perfect marketing for this is to make the price more affordable. Because between a really fast car that would make them feel as if they are lifted to a green car for the same price, then most likely people would choose the fast car.

I think that is the challenge for any green cars. To market it as interesting as supercars, so that people would look forward to it. So far, I haven’t seen any car brands successful in doing so.

On contrary, I think that this is perfect opportunity for people to finally make a good decision on the issue of global warming. Besides, supercars won’t be able to take anyone to a new planet once the earth is gone.

Audi A3 TDI deserves to be hailed as the green car of the year. But I don’t think it will sell like hot cakes. People just can’t help it but to buy cars that will make them feel like they were lifted, not thinking of its effects.

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