It was no big surprise when Audi confirmed at the Geneva Motor Show that its wagon/crossover A4 allroad would not be part of the U.S. lineup. The limited market and the failure of the A6 allroad seemed like an easy decision to keep the car off the wagon-fearing shores of North America. But now that Subaru has a new Outback on the way, everything may have changed.
The Truth About Cars has a source within Audi North America who said, “Audi believes there’s a large number of U.S. Outback owners who’re tired of the brand. Customers who want the same sort of vehicle, only better.” Now the A4 allroad mat be in U.S. showrooms as early as September.
Audi sells the A4 allroad in Europe starting at €37,100 (about $49K at direct current rates), and the current Outback starts at $22,295. Last year Subaru sold 44,280 Outbacks, so is this market big enough for Audi to skim the cream off the top?