Audi drops Quattro Sports Cars in favor of a Coupe SUV

Audi Quattro Concept

We were pretty psyched about the possibility of seeing a production version of the Audi Quattro Concept unveiled at the 2010 Paris Auto Show, but now, all of that joy has vanished because Audi has officially confirmed that a production Quattro never happen. At least, not like the sports car seen at the show. Instead, the company will be working on a two-door SUV equipped with a Quattro system.

Don’t worry, we don’t understand it either.

According to Audi, there is no market for such a model. We find it hard to believe that a limited edition sports coupe, with an RS5 engine and a design inspired by the Quattro Concept wouldn’t steal the hearts of many customers, but they didn’t ask our opinion. Audi announced that today’s market is ripe for crossovers and SUVs, and this is what they plan to offer.

The next Audi Q Coupe will follow in the steps of the Range Rover Evoque and will be inspired by the CrossLane Coupe Concept seen at the 2012 Paris Auto Show. The model will be offered with a five-cylinder turbo motor combined with an all-wheel drive system and a seven-speed dual-clutch S-tronic transmission.

The new Audi Q Coupe will be unveiled sometime in 2015.

Source: CAR

7 comments:

well, tinur, marketing is a lot like politics. and in the car industry there are lots of money involved. so yes, you’re right, it is quite the same!

what audi has done makes me think about politics. the promise something and when you expect the promised thing, they promise something even better. but you’re still left without anything touchable.

i bet that if they would have announced the new quatro instead of a new concept, they would have won more. i mean, it’s better to give the audience something awesome now, then promise something even more awesome for the future.

it’s true that the SUV demand these days is great. and the evoque has set quite a trend with that. but the quatro concept wouldn’t have been bad either.

seeing the picture, i thought there will be good news related to it. but there isn’t. and that’s too bad.

audi, why you no make the awesome quatro?!?! it’s not like you need the crosslane to go race in the hills around the city. you want to go on the streets, on roads full of bends and close corners. and the quatro’s lower center of gravity might have helped better.

although the crosslane coupe concept looks awesome, so does the quattro concept. and i’m not quite sure that they would not have customers for it. i mean, half of the job is done, they have the concept car.

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