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Audi Expands RS3 Sportback Production to Satisfy Demand

Audi RS3 Sportback

When Audi launched the RS3 Sportback in the European market, we all knew that it would sell well. It boasts a 2.5-liter 5-cylinder turbocharged engine that pumps out 340 ponies and 332 pound-feet of twist, so there was no shock that it sold out in just months.

For the most part, when a car sells out, the manufacturer uses the growing demand of this now-scarce car to develop an even larger interest for the following model year. Apparently, Audi is above using demand to drive future models and focuses on taking care of its customers instead. After a fair amount of buyer begging, Audi has chosen to extend the RS3 Sportback’s production by 250 units, despite the fact that production officially ended last year.

In many cases, a manufacturer would take this opportunity to jack up the price as well, but Audi has also decided that the post-production RS3 Sportbacks will be sold at the normal MSRP of ₤39,390 (roughly $62,500).

We have to give Audi a double hat tip for its class in handling this situation, as many automakers would really use this as a screw-the-customer opportunity by ignoring requests or significantly jacking the price. Audi is really showing that it cares about its customers, or the fact that there is already plenty of profit worked into the RS3 Sportback’s standard MSRP.

We’ll give Audi the benefit of the doubt here and say that the reality likely falls somewhere in the middle of those two scenarios. Keep an eye out for the A3’s 2013 debut in the U.S., and the possible addition of an RS3 variant to the American lineup.



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