Audi launches "A4 Challenge" iPhone application

It looks like Audi found the best way to present its new Audi A4, by creating the first application for the iPhone. The new application called "A4 Challenge” is supported by a Audi A4 iPhone experience website and represents a driving game which can be played with the help of the motion sensors found on the iPhone.

The breakdown: the motion sensors are used in order to steer the virtual 2009 A4, which means moving the phone is the steering, while the acceleration and braking are done using the touch screen. Audi of America’s, Scott Keogh said, “The iPhone is an ideal platform to help introduce the entirely new Audi A4 to the public”.