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Audi officially buys Ducati

After months of rumors and speculation, Audi has officially confirmed the acquisition of the Ducati Motor Holding S.p.A. The acquisition was approved today in Hamburg and will be completed as quickly as possible once authorized by the competition authorities.

While it hasn’t been confirmed just yet, rumors say that Audi paid approximately €860 million, or $1.13 billion at the current rates, in order to buy Ducati. This is a fabulous deal considering Ducati sold around 42,000 motorcycles and generated revenue of some €480 million (about $631 million at the current rates), employing around 1,100 people.

Rupert Stadler, Chairman of the Board of Management of AUDI AG, declared: "Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi."



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