By now, American fans of the Audi A1 have given up all hope in seeing the premium hatchback in the US after Audi global sales head Peter Schwarzenbauer – try spelling that name – ruled out the A1’s chances of making it to America.
Now, it turns out that there may be a glimmer of hope, albeit a pretty small one. In a recent interview with Bloomberg, Schwarzenbauer mentioned that the A1 will eventually be shipped out of Europe into the Chinese market soon with the US market being considered so long as small - and expensive - cars have a chance in the country. Translated, Americans will have to prove to these guys that they’re willing to spend the bucks for a premium hatchback, something that, as history suggests, Americans aren’t prone to doing.
But still, there’s hope, fellas. However long that will take will be entirely up to how the “pricey” compact car segment does in the US. We don’t even know if that’s going to happen in the next few years, but at least the door – no matter how small the crack is – has now been opened.