Audi R8 and R8 V12 TDI Superbowl Ads

Audi presented this week-end during the Super Bowl the ads for the R8 and the R8 TDI Concept. The 60-second ad, which was inspired by the Oscar-winning film "The Godfather", is critical to connecting with luxury vehicle customers. In addition to the creative content associated with the epic film, the ad features prominent placement of the Audi R8, the brand’s first mid-engine sports car.

Actor Alex Rocco, who portrayed the character of Moe Greene in the first “Godfather,” is starring in the ad. He wakes up to find his Rolls Royce grille at his feet copying the famous scene from the Godfather where Hollywood producer Jack Woltz wakes to find his prized horse Khartoum’s head in his bed.