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Audi R8 V10 - 2010 World Performance Car


Today at the New York Auto Show the Audi R8 V10 was declared 2010 World Performance Car. The other two finalists were Ferrari California and thePorsche 911 GT3 . The Audi R8 V10 was chosen from an initial entry list of sixteen (16) entries nominated by fifty-nine (59) World Car jurors from twenty-five (25) countries throughout the world.

"We’re honored that the Audi R8 V10 was chosen by this distinguished group of jurors as the 2010 World Performance Car," said Johan De Nysschen, Executive Vice President of Audi of America. "This is the fifth year of the World Performance Car award and the R8 has won it twice. Whether you choose an R8 with a V8 or with a V10 engine, you get a World Performance Car award winner. The records also show that an Audi has won this award three times. The truly global nature of the World Car jury is evidence that Audi is hitting the performance car sweet spot of car lovers around the world."

With 525 HP under the hood, the R8 V10 can accelerate from 0 to 60 MPH in under 3.9 seconds and the R tronic semi automatic equipped V10 will reach 125 MPH from a standstill in another 8.1 seconds with a top speed around 197 MPH. Prices start at $146,000.

Press release after the jump.

Press Release

At a press conference hosted by the New York International Auto Show, Bridgestone Corporation, and BASF SE at the Jacob Javits Center in Manhattan, New York, the Audi R8 V10 was declared the 2010 World Performance Car.

The Audi R8 V10 was chosen from an initial entry list of sixteen (16) entries nominated by fifty-nine (59) World Car jurors from twenty-five (25) countries throughout the world. 

While the winner of the overall World Car of the Year award must excel in a broad range of attributes, there is a segment of the car-buying public for whom performance – in its broadest sense – overrides all other priorities. Candidates for the World Performance Car award must demonstrate a specific and overt Sports/Performance orientation. They must also satisfy the same availability criteria as for the overall World Car award and may be chosen from that list of eligible vehicles.

Additional entrants may include newly introduced variants that satisfy the same criteria, but are derived from existing rather than brand-new models. In all cases, they must have a minimum annual production rate of five-hundred (500) vehicles.

The jurors voted in January 2010 to establish a top ten shortlist. A second round of voting occurred in February when jurors were asked to score the top ten candidates based on merit, value, safety, environment, significance and emotional appeal. The World Performance was chosen from those top ten finalists as tabulated by the international accounting firm KPMG. 

The World Car Awards jurors observed that, "In the opinion of many a judge on the World Car Awards jury, Audi has at long last satisfied our hunger for a street car that lives up to the excitement of the original Le Mans series-dominating R8 LMP1 car that changed the endurance racing game starting in the 2000 season. This civilian trim uber R8 shares the 5.2-liter engine and chassis of the more powerful and lighter Lamborghini Lamborghini Gallardo LP560-4, so that we all really liked driving it this year should come as little surprise. With 525 metric horsepower and a big exhaust note, this Audi has been clocked to a 60-mph acceleration time of just 3.4 seconds by several publications worldwide. Almost as impressive as the minimum $150,000 those fortunate enough get to pay for one."

The top three contenders for 2010 World Performance Car title were, in alphabetical order, the Audi R8 V10, the Ferrari California and the Porsche 911 GT3.

"We’re honored that the Audi R8 V10 was chosen by this distinguished group of jurors as the 2010 World Performance Car," said Johan De Nysschen, Executive Vice President of Audi of America. "This is the fifth year of the World Performance Car award and the R8 has won it twice. Whether you choose an R8 with a V8 or with a V10 engine, you get a World Performance Car award winner. The records also show that an Audi has won this award three times. The truly global nature of the World Car jury is evidence that Audi is hitting the performance car sweet spot of car lovers around the world." 

Previous World Performance Car winners were the Nissan GT-R in 2009, the Audi R8 in 2008, the Audi RS4 in 2007 and the Porsche Cayman S in 2006.

Prime Research International, a global leader in strategic communication research and consultancy, has joined forces with the World Car Awards to form a unique research partnership that will provide strategic reports in 2010, analyzing global automotive media coverage. 

Now in their seventh year, the annual World Car awards have become one of the world’s most prestigious, credible and significant programs of its kind.

The awards were inaugurated in 2003, and officially launched in January 2004, to reflect the reality of the global marketplace, as well as to recognize and reward automotive excellence on an international scale. The awards are intended to complement, not compete, with existing national and regional Car of the Year programs.

The awards are administered by a non-profit association, under the guidance of a Steering Committee of pre-eminent automotive journalists from Asia, Europe, and North America. Peter Lyon (Japan) and Matt Davis (Italy / USA) are the co-chairs; John McCormick (USA), Jens Meiners (Germany) and Gerry Malloy (Canada) are the directors. There is no affiliation with, nor are the awards in any way influenced by any publication, auto show, automaker, or other commercial enterprise.



10 comments:

Nothing that special really. Only a bit more power and weird looks. Standard car a lot better and cheaper.

Audi’s R8 is an exotic that drives like a real car. It doesn’t display the bucking and twitching we’ve come to expect from a car with low-profile tires and a tight wheelbase.

Pretty cheap for a nice upgrade. Cheap in the sense that buying an R8 doesn’t hurt your pocket.

They accumulated more mileage on the R8 over a nine-month span than any owner is likely to. So our cost-to-own was unexpectedly higher than most.

So, Audi R8 V10 is now the official race car of the society? Am just referring to its long satisfaction as it drives on the streets. Among the finalists were Ferrari California and Porsche 911 GT3.

Carefully avoided any mention of price, of course. Because it’s no longer an affordable supercar. Even the V8 version quickly shot up to Lambo pricing territory.

Absolutely, Audi deserve that to be the World performance car.

I’ve always pronounced it Guy-ardo…weird huh? I’d prefer the R8 V10 because it’s newer, fresher and the interior fittings are all bespoke, whereas Gallardo bits just come from the last gen A4.

Well, it wouldn’t be a wonder really. Audi has had awesome cars with powerful engine and performance ever since such as the Audi TT. I wonder where the GT-R, which is my new favorite, falls in this category. Anyways, good day.

Well deserved, most progressive of all the exotics/super and or performance cars of this decade.

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