Audi’s first Super Bowl will feature "Godfather" themes

"It’s a classic struggle," Keogh said. "And we’re taking it and applying it to Audi and using it to explain the nature of that conflict."

The spot, via Venables Bell & Partners, San Francisco, plays on the attitudes of the characters in the movie, and "is not extremely verbose," Keogh said. "We are not literal in the spot; it is open to interpretation."

The spot will drive people to a Web site for the featured product, the R8. The ad will be posted on the site, along with outtakes from the production shoot.