"It's a classic struggle," Keogh said. "And we're taking it and applying it to Audi and using it to explain the nature of that conflict."
The spot, via Venables Bell & Partners, San Francisco, plays on the attitudes of the characters in the movie, and "is not extremely verbose," Keogh said. "We are not literal in the spot; it is open to interpretation."
The spot will drive people to a Web site for the featured product, the R8. The ad will be posted on the site, along with outtakes from the production shoot.
audi-s-first-super-bowl-will-feature-godfather-themes
Audi's first Super Bowl spot will use one of the themes, if not scenes, from the classic movie The Godfather. The spot will run during the first quarter of the Super Bowl. The Concept will use the theme of the 1972 movie as new world vs. old world in terms of luxury cars.