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Audi says: no electric concept for Frankfurt!


A few days ago we reported that Audi would be bringing an electric powered R8 to the Frankfurt Motor Show . However it is our sad news to announce that according to representatives from the German automaker, the speculations have been denied and there will be no battery operated mid engine super car in the Audi booth at Frankfurt in September. This is a little disconcerting, and considering that Audi has already cancelled a TDI V12 version of the R8 due to structural reasons, this is another let down at an attempt to create a high performance environmentally friendly super car. The reluctance to alternative fuel sources is very unlike the company’s “Vorsprung durch Technik,” Advancement through Technology, slogan would suggest.

However the R8 Spyder is still coming, but another disappointment is that the next generation luxury limousine, theAudi A8 s unveiling has been delayed until the 2010 Geneva Motor Show. So for now, upstarts like Tesla and Fisker can relax, a major manufacturer is no longer out to build a better green super car.

Source: Inside Line



4 comments:

Is this the only way to keep costumers interested in their high performance cars is by "less weight and more power" sales strategy?

If Japanese/Koreans hold your attitude towards their own cars when their automotive industries started a couple years back, I don’t think they would be as successful as today, especially the Korean manufactures.

well of course r8 has a reputation to keep... audi will not going to swallow their pride making their super car a hybrid. of course r8 is build for speed and power.

This decision is but most appropriate. As I would prefer gasoline version over electric one for the R8. It would be good to see if they bring E85 version of R8...(higher compression ratio). In that way, the capacity of the sports car is not limited. It’s a good decision as to my opinion

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