Audi slashes price tag for 2010 S4

In a direct sign of the times, price cuts among car makers have become an increasing trend. With the entire auto industry grasping at straws just to sell their vehicles, most have relied on slashing off prices from their cars as a way to getting some sales. Case in point: Audi recently released the price for the 2010 S4 and as has been widely expected, the car’s price tag has been significantly cut.

The car, which was sold at a base price of $57,000, has now been slashed to $45,900 for the 2010 model. According to the guys at Audi, the move was prompted as a repositioning strategy to make the S4 “more attainable witout compromises in performance or features.” Our translation: “We need to sell cars, so we’re offering them at a lower price.”

The consequences of the S4’s slashed prices results in a downgrade, albeit not a big one, in the car’s engine: from a 4.2-liter V-8 to a supercharged V6. Despite that, the S4 still boasts of premium features that makes the reduced $45,900 price tag seem like a good bargain.

Continued after the jump.