Audi will show their face at SEMA for the first time

History is about to be made. Audi of America has announced that they will be making their first ever appearance at the SEMA Show in Las Vegas. Not only will they be attending the soirée, but they will also be bringing six models to put on display, including theAutonomous Audi TTS Pikes Peak and the Audi R8 Custom Spyder by STaSIS Engineering equipped with a 710 HP supercharged engine.

"We’re thrilled to be a part of the SEMA experience, and look forward to turning heads with our vehicles, demonstrations, and a sophisticated lineup of After Sales and electronics products that enhance connectivity and entertainment," said David Tait, Audi’s lead After Sales executive and spokesman on the SEMA project." You read that right. Audi will be bringing a slew of products along with their vehicles to take full advantage of their maiden voyage to the City of Lights.

Press release after the jump.

Press release

Audi of America today announced that it will exhibit — for the first time ever — at the SEMA Show, the premier automotive specialty products trade event in the world, Nov. 2-5, 2010, in Las Vegas, Nevada.

"We’re thrilled to be a part of the SEMA experience, and look forward to turning heads with our vehicles, demonstrations, and a sophisticated lineup of After Sales and electronics products that enhance connectivity and entertainment," said David Tait, Audi’s lead After Sales executive and spokesman on the SEMA project.

"We think Audi owners will be delighted to learn about our new technologies that will enable them, in cooperation with Audi dealers, to personalize their Audi vehicles in exciting and interesting new ways. Our show cars will represent the pinnacle of what owners can do with an Audi, and unleash a variety of opportunities for our vendors, as well."

In addition to After Sales products, the six-vehicle display will feature the Autonomous Audi TTS Pikes Peak, and the Audi R8 Custom Spyder by STaSIS Engineering equipped with a supercharged engine (5.2 FSIV10 - 710 HP).

A demonstration of the Autonomous Audi TTS Pikes Peak is planned for Tues., Nov. 2, at 3:40 pm, just outside the North Hall. (More details to follow.)

The exhibit will also be equipped with special, extreme sports Audi gear.

"Let’s just say we’ll have a few distinctive, concept items on the stand that definitely won’t disappoint the unique SEMA audience," he added.

A full complement of Audi of America / After Sales news and information will be distributed during the show, and posted on www.audiusanews.com

In addition to a record vehicles sales year, Audi After Sales has expanded its portfolio of Genuine Audi Accessories offerings leading to an all-time record sales year in both its parts and accessory business within the U.S.

September 2010 sales of Audi cars and SUVs marked the sixth record month of 2010, and also represented the best third quarter ever in Audi U.S. sales history. The September results keep the German luxury automaker on track to set a vehicle sales record in the U.S. by year end. The existing annual sales record for Audi in the U.S. is 93,506 vehicles sold in 2007.

The Audi of America SEMA exhibit will be located in the Mobile Electronics Area of the Las Vegas Convention Center’s North Hall, Booth 11245.


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