Back in 2008, there was a buzz in the air about Buick bringing a small car to the U.S. side of the pond. Now, about two years later, the buzz has been spotted and it comes in the form of China’s Buick Excelle . This small sedan, expected to be even smaller than the Regal , is reported to be produced at GM Orion plant which is expected to produce about 60,000 of these puppies. There are plans for the Buick to be sold in Europe, but sources say the main markets will be that of China and the U.S.
The Baby Buick may feature engine options from under the hood of the Chevy Cruze which means we may expect to see a four-cylinder, 1.6, and 1.8-liter gasoline engine and a 2.0-liter turbo diesel. A lithium-ion battery may also be in the running if Buick is seriously considering attracting more buyers. A hybrid or electric vehicle seems to be a good investment to make if auto brands want to take their auto making futures seriously.
Buick has not been able to revive its brand successfully and the move for a smaller sedan over to the states and the elimination of trim-level badging may be just what they need to increase their market share.