On the back of pulling in some impressive sales figures for the start of the year, Bentley Motors has celebrated the milestone by opening a new dealership in Milan, adding to the firm’s already extensive European dealer network of 38 dealerships across the continent.
In order to kick off the opening in style, Bentley also brought the latest generation Continental GT V8 and GTC V8 models to Italy for the first time to help drum up some prospective sales in the country.
The new showroom covers an area of 250 square meters, enough to house six cars on display while workshop facilities help to conclude the new dealership. In order to provide customers with the best possible service, a specially designed window has been installed within the building to provide customers the experience to witness repairs taking place in the workshop.
The opening of this new dealership will obviously help inject some new appeal into the already-popular brand, and Bentley Motors obviously hopes that the position in the large Italian city will help attract new and existing customers to purchase from the brand.
Bentley’s regional director, Guillaume Chabin stated, “Milan has always been synonymous with luxury goods and iconic design, so it is an ideal location for a new Bentley showroom,” he said.
“The timeless design and exceptional craftsmanship of Bentley models have attracted many customers to our brand over the years, and with further representation in Italy we see significant potential to increase our sales in the market.”