Bentley launches new free iPad app of the 2011 Bentley Continental GT

One of the most important vehicles to come out of the Paris Motor Show is Bentley’s newly released 2011 Continental GT .

While not everybody was afforded with the opportunity to see the launch of the 2011 Continental GT in Paris, Bentley’s giving you the opportunity to do it from the comforts of your own couch, provided you have an iPad, of course.

The British luxury car maker is launching a new iPad app dedicated solely to the 2011 Continental GT. In it, you can get access to a slew of features including an extensive and exclusive selection of ‘on location’ photography, a range of zoomable super-high quality studio shots, a variety of Continental GT driving footage, behind-the-scenes multimedia movies from Bentley’s styling studios, and test track and special ‘insider’ views straight from the factory floor.

The app also gives you access to a run around the history of Bentley, complete with the brand’s long and illustrious history in Le Mans, an introduction to the men and women behind the brand, and classic photos from Bentley’s treasure chest of archives.

Press Release after the jump

Source: Bentley

Press Release

Bentley’s just-launched 2011 Continental GT is proving to be one of the big talking points at this year’s Paris Motor Show. But now iPad owners can get their own private VIP tickets (without having to leave the home or office) and a first glimpse of this distinctively styled, high performance British GT courtesy of a new free iPad app – http://itunes.apple.com/gb/app/bentley-pure-bentley/id393106504.

The Continental GT’s sharp, muscular and contemporary styling is captured by this bespoke iPad app with both portrait and landscape images formatted to optimum screen resolutions.

An extensive and exclusive selection of ‘on location’ photography, as well as a range of zoomable super-high quality studio shots, bring the car’s dramatic styling lines to life for iPad users. The images are downloadable (or can be shared with friends) with just one simple click.

A unique range of Continental GT driving footage and behind-the-scenes multimedia movies from Bentley’s styling studios, test track and special ‘insider’ views from the factory floor are also being offered.

But it’s not just the new Continental GT that’s on show. There’s also the opportunity to take a closer look at the Mulsanne, Bentley’s new luxury flagship, as well as catching a flying glimpse of the company’s extreme 204mph (329km/h) supercar - the Continental Supersports.

In addition, users can take a longer and more leisurely drive through the Bentley story. The app will guide you through the company’s long and victorious association with racing at Le Mans, offer a detailed introduction to the unique skills of the craftsmen and women who fashion cars like the Mulsanne as well as the vast array of classic monochrome images from the past.


7 comments:

It was nice that Bentley takes effort on making an application for iPad to show what a car looks like and how it was made. The experience of getting close to the Continental GT was now in the reach of your fingers.

The online configurator really a big help especially when for an undecided dealer. However, let’s expect that this apps wouldn’t come for free.

I thought they would copy the idea of the Roll Royce wherein they let their possible dealer to design their own and team creative will built it for you.

This is one of the most talk about apps from Bentley. Many iPad users are busy flipping the images and sending these to their friends.

Looks like car manufacturers are really working hard to integrate the technology using apps for iPad, that’s a very tough competition.

I am wondering how these apps helped their sales?

The super focus shot made it on my top list of iPad app! And ofcourse the multimedia, I would love to see different clips of Bentley!

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