$136,660. Apparently, that’s what’s going to cost you for a brand-new BMW 760Li. That may be a steep price for a car these days especially since the economic crisis has made penny-pinching a top priority for most American consumers. But then again, the BMW 760Li is not like most cars. It is, after all, a BMW.

The new 760Li, which is now available to order at US dealerships, is poised to more than exceed the generous hype it has been getting in the previous months. It comes with an all-new 6.0-liter V12 all-aluminum engine with Twin Turbo Technology and a High Precision Injection, which injects fuel straight into the combustion chambers.

In addition to that, the 760Li’s engine isn’t a slouch by any stretch of the imagination. Underneath the hood of this luxury vehicle is an engine that can produce 535 horsepower and 550 lb-ft of torque and a 0-60 mph time of 4.5 seconds.

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The 760Li also comes with a standard set of features that include an 8-speed automatic transmission, a heated sport steering wheel, integral active steering, lane departure warning, active blind spot detection, head-up display, and a Sirius XM Radio.

Suffice to say, the BMW 760Li is one of those cars that is sure to attract a lot of customers regardless of the price tag. And with all the features and technology equipped in this baby, some folks might even say that $136,660 is a bargain.